Social Media Statistics Updated November 2026

Human Written & Fact Checked · Updated

170 Social Media Statistics for the US in 2026

84% of US adults use YouTube and 70% use Facebook in 2026, the two most used platforms in the Pew Research Center's national survey. Counting everyone aged 12 and over, Edison Research finds that 85% of Americans use social media, and the latest federal survey found 76.4% of internet users aged 15 and over on online social networks in 2023.

This page gathers the latest figures on social media in the United States: platforms, daily use, age, sex, race, income and state, teenagers and their wellbeing, news, trust and democracy, age limits and lawsuits, scams, advertising revenue, and the user counts that platforms and their ad tools report. It draws on the Pew Research Center, Edison Research, the National Telecommunications and Information Administration (NTIA), the CDC, the Federal Trade Commission (FTC), the Bureau of Labor Statistics, IAB, Nielsen, the Reuters Institute, the platforms' own filings and DataReportal. Every number links to the body that published it, with the date.

US social media figures measure different things. Pew surveys adults aged 18 and over, Edison people aged 12 and over and NTIA internet users aged 15 and over. Platforms count their own users with their own definitions, often for the US and Canada together, and advertising tools count audiences, not people. Each figure here says what it measures, and figures on different bases are not compared.

Headline figures

How many Americans use social media?

Most Americans use social media, but the share depends on who is counted. A national survey of everyone aged 12 and over puts it at more than eight in ten, and the federal survey of internet users aged 15 and over finds about three in four.

70.6% Jul 2015 74.4% Nov 2017 73.7% Nov 2019 74.6% Nov 2021 76.4% Nov 2023
View data table
Share of US internet users aged 15 and over who used online social networks, 2015-2023, from NTIA's Internet Use Survey, collected by the Census Bureau. 2023 is the latest wave.
PeriodValue
Jul 201570.6%
Nov 201774.4%
Nov 201973.7%
Nov 202174.6%
Nov 202376.4%
Share of US internet users aged 15 and over who used online social networks, 2015-2023, from NTIA's Internet Use Survey, collected by the Census Bureau. 2023 is the latest wave. (NTIA (Internet Use Survey), Nov 2023)

Edison Research surveys people aged 12 and over about current social media use. NTIA's federal survey counts internet users aged 15 and over who used online social networks, with a standard error of about 0.3 points. Pew surveys adults aged 18 and over. Each has its own base and year, and they are not compared or combined.

Which social media platforms do Americans use most?

YouTube and Facebook are used by far more American adults than any other platform, with Instagram third. Most platforms have changed little since 2025, and X is the clearest faller.

  1. 1 YouTube 84%
  2. 2 Facebook 70%
  3. 3 Instagram 51%
  4. 4 TikTok 37%
  5. 5 WhatsApp 33%
  6. 6 LinkedIn 31%
  7. 7 Snapchat 26%
  8. 8 Reddit 25%
  9. 9 X 18%
  10. 10 Nextdoor 18%
  11. 11 Truth Social 4%
Share of US adults who say they ever use each platform, January to June 2026, from the Pew Research Center. Pinterest, Threads and Bluesky were not asked in 2026. (Pew Research Center (2026 social media use), Oct 2026)

Pew's shares are of all US adults aged 18 and over who say they ever use each platform; its topline shares use internet users as the base, so they are higher. Pew changed survey mode in 2023 and 2024, so earlier years are not strictly comparable. Edison Research counts people aged 12 and over who currently use each brand, with different wording and sampling. The surveys are not compared.

How often, and why, do Americans use social media?

About half of US adults visit Facebook every day and nearly as many visit YouTube. Daily TikTok use is concentrated among adults under 30, entertainment is the main reason people use TikTok, and YouTube reached a record share of TV viewing in 2026.

  1. 1 Facebook 52%
  2. 2 YouTube 48%
  3. 3 TikTok 24%
  4. 4 X 10%
Share of all US adults who use each platform daily, February-March 2025, from the Pew Research Center. Only these four platforms were asked about frequency. (Pew Research Center (Americans' Social Media Use 2025), Nov 2025)

Pew's daily-use figures come from its American Trends Panel survey of February-March 2025 and are shares of all US adults, counting non-users as not using; they are a separate survey from its 2026 ever-use figures. TikTok reasons are shares of US adult TikTok users. The American Time Use Survey has no social media category, so its leisure computer and socialising times are context, not time on social media. Nielsen measures share of TV-set viewing.

How does social media use differ by age in the US?

Young adults use most platforms far more than older Americans, and the gap is widest on Snapchat, Instagram and TikTok. Nextdoor and Truth Social are the exceptions, with adults under 30 the least likely users.

  1. 1 Ages 18-29 79%
  2. 2 Ages 30-49 64%
  3. 3 Ages 50-64 41%
  4. 4 Ages 65+ 21%
Share of US adults who say they ever use Instagram, by age, January to June 2026, from the Pew Research Center. (Pew Research Center (2026 social media use), Oct 2026)

Pew's age figures are shares of US adults in each age band who ever use the platform (2026). NTIA's are shares of internet users aged 15 and over in each band (November 2023). Edison's show the age make-up of each platform's most frequent users aged 12 and over, not usage rates. The three are not compared.

Do American men and women use social media differently?

American women use Facebook, Instagram, TikTok and Snapchat more than men, while men lead on X and Reddit. YouTube is used about equally by both, though men use it daily far more often.

  1. 1 Facebook, women 77%
  2. 2 Facebook, men 63%
  3. 3 Instagram, women 56%
  4. 4 Instagram, men 45%
  5. 5 TikTok, women 43%
  6. 6 TikTok, men 31%
  7. 7 X, men 23%
  8. 8 X, women 14%
Share of US adults who say they ever use each platform, by sex, January to June 2026, from the Pew Research Center. (Pew Research Center (2026 social media use), Oct 2026)

Pew's ever-use and news figures are shares of US adults; small gaps, such as YouTube's, may not be statistically significant. NTIA's are shares of internet users aged 15 and over, and Edison's describe the make-up of each platform's most frequent users aged 12 and over. They are not compared.

Which groups of Americans use which platforms?

YouTube use rises with income and education, while Facebook is used about equally across racial, income and education groups. Rural adults use Facebook more and YouTube less than city dwellers, and in the federal survey social network use varies by state.

  1. 1 District of Columbia 81.4%
  2. 2 Iowa 81.1%
  3. 3 South Dakota 81.0%
  4. 4 Washington 71.0%
  5. 5 Arizona 69.5%
  6. 6 Hawaii 65.4%
Highest and lowest shares of internet users aged 15 and over who used online social networks, by state, November 2023, from NTIA. State estimates carry standard errors of about 2 points. (NTIA (Internet Use Survey), Nov 2023)
  • YouTube is used by 95% of English-speaking Asian American adults, against 83-85% of White, Black and Hispanic adults. (Pew Research Center (2026 social media use), Oct 2026)
  • YouTube use rises with household income, from 77% of US adults earning under $30,000 to 90% of those earning $100,000 or more; by education it ranges from 77% (high school or less) to 90% (college graduates). (Pew Research Center (2026 social media use), Oct 2026)
  • Facebook is used by 71% of White, 70% of Hispanic, 68% of Black and 70% of English-speaking Asian adults in the US, and by 69-72% of every income group. (Pew Research Center (2026 social media use), Oct 2026)
  • Facebook is used by 76% of rural US adults, against 69% of suburban and 67% of urban adults; YouTube runs the other way, at 78% rural against 87% urban. (Pew Research Center (2026 social media use), Oct 2026)
  • LinkedIn is used by 51% of US college graduates against 13% of adults with a high school diploma or less; for Reddit the shares are 36% and 12%. (Pew Research Center (2026 social media use), Oct 2026)
  • X is used by 27% of English-speaking Asian, 25% of Black, 20% of Hispanic and 16% of White US adults, and by 24% of those with household incomes of $100,000 or more. (Pew Research Center (2026 social media use), Oct 2026)
  • Snapchat is used by 32% of Black and 30% of Hispanic US adults, against 23% of White and Asian adults; 20% of college graduates use it, against 28% of those with high school or less. (Pew Research Center (2026 social media use), Oct 2026)
  • Nextdoor is used by 23% of suburban US adults against 15% of urban and 11% of rural adults, and by 23% of those earning $100,000 or more against 9% of those earning under $30,000. (Pew Research Center (2026 social media use), Oct 2026)
  • Among US internet users aged 15 and over in November 2023, 70.5% with household incomes under $25,000 used online social networks, against 79.5% with $100,000 or more; 64.5% of people with a disability did, against 78.0% without. (NTIA (Internet Use Survey), Nov 2023)
  • Social network use among internet users aged 15 and over was 73.5% in California, 79.1% in Texas, 78.8% in Florida and 75.7% in New York in November 2023. (NTIA (Internet Use Survey), Nov 2023)

Pew's figures are shares of US adults in each group who ever use the platform (2026); its Asian American estimates cover English speakers only. NTIA's are shares of internet users aged 15 and over in each group or state (November 2023), and close state ranks are not significant. The two are not compared.

Which social media do American teens use?

YouTube, TikTok, Instagram and Snapchat dominate among US teenagers, and Facebook has lost more than half of its teen users in a decade. For teens, Snapchat works as a messaging app.

  1. 1 YouTube 92%
  2. 2 TikTok 68%
  3. 3 Instagram 63%
  4. 4 Snapchat 55%
Share of US teens aged 13-17 who say they ever use each platform, September-October 2025, from the Pew Research Center. (Pew Research Center (teens 2025), Dec 2025)

Pew's teen figures come from online surveys of US teens aged 13-17 (September-October 2025); its messaging, posting and reasons figures are shares of each platform's teen users. Gallup's hours are self-reported and summed across seven apps, so multitasking can inflate them. Common Sense Media's tweens are aged 8-12, below most platforms' minimum age of 13. The surveys are not compared.

What does research say about social media and teen wellbeing in the US?

US teens increasingly see social media as bad for people their age, though far fewer say it harms them personally. Federal surveys and peer-reviewed research link heavy or addictive use to worse mental health, but they show links, not cause and effect.

36% 2022 27% 2023 45% 2024
View data table
Share of US teens aged 13-17 who say they spend too much time on social media, 2022-2024, from the Pew Research Center.
PeriodValue
202236%
202327%
202445%
Share of US teens aged 13-17 who say they spend too much time on social media, 2022-2024, from the Pew Research Center. (Pew Research Center (teens and mental health), Apr 2025)
  • 48% of US teens aged 13-17 say social media has a mostly negative effect on people their age, up from 32% in 2022, while 14% say it affects them personally in a negative way. (Pew Research Center (teens and mental health), Apr 2025)
  • The share of US teens who say they spend about the right amount of time on social media fell to 49% in 2024, from 64% in 2023 and 55% in 2022. (Pew Research Center (teens and mental health), Apr 2025)
  • 24% of US parents of teens say social media has hurt their teen's mental health, against 8% who say it helped; 41% say it hurt their teen's sleep and 38% their productivity. (Pew Research Center (teens on TikTok, Instagram and Snapchat), Apr 2026)
  • 27% of US teen Snapchat users have been called an offensive name, had rumours spread about them or been physically threatened on Snapchat, against 19% of teen Instagram users and 18% of teen TikTok users on those platforms. (Pew Research Center (teens on TikTok, Instagram and Snapchat), Apr 2026)
  • Among US high school students in 2025, use of social media every hour or more was 33% in 9th grade and 38% in 12th grade; the share was 37% in 2023, when the question was first asked. (CDC (Youth Risk Behavior Survey 2025), Sep 2026)
  • Hourly social media use was 40% among Black, 39% among Hispanic or Latino, 34% among Asian and 33% among White US high school students in 2025. (CDC (Youth Risk Behavior Survey 2025), Sep 2026)
  • 77.0% of US high school students used social media at least several times a day in 2023: 81.8% of female and 72.9% of male students. (CDC (MMWR, YRBS 2023), Oct 2024)
  • Frequent social media users in US high schools had a higher prevalence of persistent sadness or hopelessness than infrequent users in 2023 (42.6% against 31.9%, adjusted prevalence ratio 1.35), but not a significantly higher prevalence of attempted suicide. (CDC (MMWR, YRBS 2023), Oct 2024)
  • US high school students who used social media hourly or more were more likely to report binge eating on 3 or more of the past 30 days than those using it once a day or less in 2025 (22.8% against 12.9%). (CDC (MMWR, YRBS 2025), Oct 2026)
  • In a study of 4,285 US youths followed from about age 10, 31.3% had an increasingly addictive pattern of social media use, which was linked to a risk ratio of 2.14 for suicidal behaviours; total screen time at the start was not linked to outcomes. (JAMA (Xiao et al., 2025), Jun 2025)

Pew's figures are teens' and parents' own views, not measured effects. The CDC's Youth Risk Behavior Survey covers US students in grades 9-12; hourly use (2025) and use several times a day (2023) are different questions, and the CDC analyses are cross-sectional, so they show links, not causes. The JAMA study follows one cohort of US children over time and also reports associations, not proof of cause.

How many Americans get news on social media?

Social media has almost caught up with news websites and apps as Americans' preferred way to get news, and most adults now get news there at least sometimes. Young adults rely on it most, and Facebook and YouTube are the biggest social sources of news.

11% 2020 10% 2021 13% 2022 12% 2023 18% 2024 14% 2025 19% 2026
View data table
Share of US adults who say social media is their preferred platform for getting news, 2020-2026, from the Pew Research Center. Each year comes from the survey for that year; the link is to the latest fact sheet.
PeriodValue
202011%
202110%
202213%
202312%
202418%
202514%
202619%
Share of US adults who say social media is their preferred platform for getting news, 2020-2026, from the Pew Research Center. Each year comes from the survey for that year; the link is to the latest fact sheet. (Pew Research Center (news platform fact sheet), Oct 2026)

Pew's news figures are shares of all US adults, except where they are shares of each platform's users; the two bases are kept apart. Its importance question (June 2026) differs from its news-platform question (August 2026). The Reuters Institute's figures come from an online panel of US adults, repolled on individual networks in March 2026, and are not compared with Pew's probability samples.

Do Americans trust social media, and is it good for democracy?

Fewer than four in ten Americans trust information from social media, far below the share who trust national or local news outlets. Most think social media has been bad for democracy, a view shared across both parties, though young adults are more positive.

  1. 1 Netherlands 70%
  2. 2 United States 64%
  3. 3 37-country median 35%
Share of adults who say social media has been a bad thing for democracy in their country, 2026, from the Pew Research Center's 37-country survey. (Pew Research Center (social media and democracy, 37 countries), Oct 2026)

Pew's trust and democracy figures come from separate 2026 surveys of US adults; the democracy comparison uses the median of 37 national surveys. Party figures cover Republicans and Democrats including those who lean to each party. The Reuters Institute's figures come from an online panel and measure trust in news, not in social media. They are not compared.

Do Americans support age limits, and what have courts and companies done?

Most American adults back a ban on social media for children under 16, and support for parental consent, age checks and time limits has grown since 2023. Support for banning TikTok has fallen. Meta has reached a settlement with most state attorneys general over teen mental health claims.

  1. 1 Parental consent for accounts 85%
  2. 2 Age verification 78%
  3. 3 Time limits for minors 78%
  4. 4 Ban for under-16s 56%
Share of US adults who support each social media policy for minors, May-June 2026, from the Pew Research Center. (Pew Research Center (social media policy survey 2026), Jul 2026)
  • 85% of US adults support social media companies requiring parental consent for minors to create an account, up from 81% in 2023. (Pew Research Center (social media policy survey 2026), Jul 2026)
  • 78% of US adults support requiring people to verify their age before using social media (71% in 2023), and 78% support limits on how much time minors can spend on it (69% in 2023). (Pew Research Center (social media policy survey 2026), Jul 2026)
  • US support for a government ban on TikTok fell from 50% in spring 2023 to 34% in 2025, when 39% of Republicans and 30% of Democrats backed one. (Pew Research Center (8 facts about Americans and TikTok), Mar 2026)
  • In August 2026 Meta reached agreement with 52 attorneys general across US states, territories and the District of Columbia to resolve litigation related to teen mental health and social media, except cases brought by the attorneys general of Florida, New Mexico and the US Virgin Islands; the agreement provides for payments of up to approximately $18.59 billion. (Meta (Q3 2026 10-Q), Oct 2026)
  • Of that amount, approximately $12.7 billion is payable to participating states in annual instalments over 10 years and an additional $75 million covers costs; the remaining approximately $5.3 billion becomes payable state by state only if two conditions are met: industry peers such as YouTube and TikTok implement certain teen protections and oversight, and each such peer with annual profits above $10 billion is obliged to make matching payments. (Meta (Q3 2026 10-Q), Oct 2026)
  • In the New Mexico attorney general's case, a jury ordered Meta to pay a $375 million civil penalty on 24 March 2026, and on 6 August 2026 the court found Meta's platforms a public nuisance and awarded about $567 million in abatement costs, stayed pending Meta's motions. (Meta (Q3 2026 10-Q), Oct 2026)
  • On 25 March 2026 a Los Angeles jury awarded $6 million in the first personal-injury bellwether trial, allocated 70% to Meta and 30% to YouTube. (Meta (Q3 2026 10-Q), Oct 2026)
  • TikTok's US joint venture removed 3.03 million suspected under-13 accounts in Q2 2026, up from 2.24 million in Q1 (from 22 January), and 14.7 million fake accounts. (TikTok USDS Joint Venture (US Community Guidelines report), 2026)
  • TikTok's US joint venture removed 12.2 million videos in Q2 2026, 11.0 million of them by automated systems; its proactive removal rate was 99.2% and 89.4% were removed within 24 hours. (TikTok USDS Joint Venture (US Community Guidelines report), 2026)

Pew's policy figures come from a survey of 9,750 US adults in May-June 2026; its TikTok ban question was asked in early 2025, before TikTok's US joint venture was set up. The settlement and verdicts are as Meta describes them in its filing for the quarter to 30 September 2026; Meta is appealing or has moved to vacate the verdicts. TikTok's moderation figures are the joint venture's own counts, and Q1 2026 covers 22 January to 31 March only.

How much do Americans lose to scams that start on social media?

Social media is now the costliest way scams reach Americans, by losses reported to the Federal Trade Commission. Investment scams take most of the money, and younger adults are the most likely to say a scam started on social media.

$261m 2020 $789m 2021 $1.2bn 2022 $1.5bn 2023 $1.9bn 2024 $2.1bn 2025
View data table
Losses reported to the FTC on fraud reports that named social media as the contact method, 2020-2025, $ billions. Reported losses only, not all fraud.
PeriodValue
2020$261m
2021$789m
2022$1.2bn
2023$1.5bn
2024$1.9bn
2025$2.1bn
Losses reported to the FTC on fraud reports that named social media as the contact method, 2020-2025, $ billions. Reported losses only, not all fraud. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • Nearly 30% of people who reported losing money to a scam in 2025 said it started on social media, and those reported losses were far higher than for any other way of contact. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • Ranked by 2025 fraud reports with a loss, websites or apps were the most common contact method (31%), then social media (28%), phone calls (11%), email (10%) and text (7%). (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • 40% of 2025 loss reports from people aged 18-29 said the scam started on social media, against 23% from those aged 70-79 and 14% from those 80 and over. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • $1.1 billion, more than half the money reported lost to scams that started on social media in 2025, went to investment scammers, and $298 million to romance scams. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • More than 40% of people who lost money to a social media scam in 2025 said it started when they ordered something seen in an ad; nearly 60% of romance-scam and one in three job-scam loss reports said the scam started on social media. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • People reported losing more money to scams that started on Facebook than on any other social media platform in 2025, with WhatsApp and Instagram a distant second and third. (FTC (Consumer Sentinel data spotlight 2026), Apr 2026)
  • The FTC received 3 million fraud reports from consumers in 2025 with $15.9 billion in reported losses, up from 2.6 million reports and over $12 billion in 2024. (FTC (Joint Economic Committee testimony), Mar 2026)

FTC figures are fraud reports made to the FTC through its Consumer Sentinel network, not all fraud: the FTC notes that most fraud is never reported and that reports were not collected during the 2025 government shutdown. Contact-method shares exclude reports with no contact method or a written-in other method.

How much do platforms earn from US social media?

Social media is the fastest-growing part of US digital advertising, and users in North America bring in far more revenue than users elsewhere. Snap, Pinterest and Reddit all report their highest revenue per user in the US or North America.

$26.6bn H1 2021 $31.1bn H2 2021 $28.4bn H1 2022 $31.4bn H2 2022 $29.4bn H1 2023 $35.5bn H2 2023 $40.5bn H1 2024 $48.2bn H2 2024 $52.9bn H1 2025 $64.9bn H2 2025
View data table
US social media advertising revenue by half-year, 2021-2025, $ billions, from IAB's study prepared by PwC (H1 is January-June, H2 July-December).
PeriodValue
H1 2021$26.6bn
H2 2021$31.1bn
H1 2022$28.4bn
H2 2022$31.4bn
H1 2023$29.4bn
H2 2023$35.5bn
H1 2024$40.5bn
H2 2024$48.2bn
H1 2025$52.9bn
H2 2025$64.9bn
US social media advertising revenue by half-year, 2021-2025, $ billions, from IAB's study prepared by PwC (H1 is January-June, H2 July-December). (IAB (Internet Advertising Revenue Report FY2025), Apr 2026)
  • Social media took 40.0% of the $294.6 billion spent on US internet advertising in 2025, in IAB's study prepared by PwC. (IAB (Internet Advertising Revenue Report FY2025), Apr 2026)
  • Creator advertising spend reached $37 billion in 2025 on IAB's estimate, and IAB projects $44 billion in 2026. (IAB (Internet Advertising Revenue Report FY2025), Apr 2026)
  • Meta's revenue from customers in the US and Canada, by customer (advertiser) address, was $71.346 billion in the first nine months of 2026, against $55.031 billion a year earlier. (Meta (Q3 2026 10-Q), Oct 2026)
  • Measured by user geography, Meta's revenue grew 33% year on year in the US and Canada in Q3 2026, against 18% in Europe, 16% in Asia-Pacific and 34% in the rest of the world. (Meta (Q3 2026 10-Q), Oct 2026)
  • Snap's average revenue per daily active user in North America was $11.07 in Q3 2026, up from $9.20 a year earlier, against $3.69 in Europe and $1.13 in the rest of the world. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snap's North America revenue was $1,014.3 million in Q3 2026, up 13%, out of $1.722 billion worldwide. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Pinterest's revenue per monthly active user in the US and Canada was $8.38 in Q3 2026, up 10%, against $1.21 in Europe and $0.23 in the rest of the world. (Pinterest (Q3 2026 results), Oct 2026)
  • Pinterest's annual revenue per user in the US and Canada rose from $29.15 in 2024 to $30.84 in 2025, against $7.21 worldwide in 2025. (Pinterest (Q4 2025 results), Feb 2026)
  • Reddit's US revenue was $718.9 million in Q3 2026, up 50%, and its US revenue per daily active unique was $13.82, up 53%, against $2.43 internationally. (Reddit (Q3 2026 results), Oct 2026)
  • YouTube's creative ecosystem contributed over $60 billion to US GDP and supported more than 540,000 full-time equivalent jobs in 2025, in an Oxford Economics study commissioned by YouTube. (YouTube (2025 US Impact Report), Jul 2026)
  • TikTok says TikTok Shop US sales exceeded $500 million over the four-day Black Friday to Cyber Monday period in 2025, with nearly 50% more US shoppers than in 2024 (company claim, December 2025). (TikTok (newsroom, BFCM 2025), Dec 2025)

IAB's figures, prepared by PwC, are US advertising revenue across platforms and publishers; its 2026 creator figure is a projection. Meta reports US and Canada revenue by customer (advertiser) address in its revenue table and growth by user geography in its text: the two bases differ and are not mixed. Revenue per user is each company's revenue divided by its own user measure, so it is not compared across companies. The Oxford Economics study is a modelled estimate commissioned by YouTube, and TikTok Shop figures are TikTok's own and not audited.

How many US users do the platforms themselves report?

Few platforms publish US-only user numbers, and those that do use different measures, often for the US and Canada together. Snapchat and Reddit report flat or falling daily users in North America and the US, while their growth comes from abroad.

92m Q4 2020 100m Q3 2022 100m Q4 2024 94m Q4 2025 92m Q3 2026
View data table
Snapchat daily active users in North America, millions, from Snap's results releases. Each year comes from the release for that year; the link is to the latest one. Snap changed how it records delayed activity in 2025, so later quarters may not be directly comparable.
PeriodValue
Q4 202092m
Q3 2022100m
Q4 2024100m
Q4 202594m
Q3 202692m
Snapchat daily active users in North America, millions, from Snap's results releases. Each year comes from the release for that year; the link is to the latest one. Snap changed how it records delayed activity in 2025, so later quarters may not be directly comparable. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snapchat had 92 million daily active users in North America in Q3 2026, down from 98 million a year earlier, against 98 million in Europe and 305 million in the rest of the world. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snapchat's North America daily active users fell from 99 million in Q1 2025 to 94 million in Q4 2025; Snap says that after a change in how it records delayed activity, its 2025 user numbers may not be directly comparable with earlier periods. (Snap Inc. (Q4 2025 results release), Feb 2026)
  • Pinterest had 107 million monthly active users in the US and Canada in Q3 2026, up 4% from 103 million, against 161 million in Europe and 394 million in the rest of the world. (Pinterest (Q3 2026 results), Oct 2026)
  • Pinterest had 101 million monthly active users in the US and Canada at the end of 2024 and 105 million at the end of 2025. (Pinterest (Q4 2025 results), Feb 2026)
  • Pinterest had 95 million monthly active users in the US and Canada at the end of both 2021 and 2022. (Pinterest (Q4 2022 results), Feb 2023)
  • Reddit's US daily active uniques in Q3 2026 were made up of 23.4 million logged-in users (up 1%) and 27.3 million logged-out visitors (down 4%). (Reddit (Q3 2026 results), Oct 2026)
  • Reddit averaged 188.5 million weekly active uniques in the US in Q3 2026, flat on a year earlier, while its international weekly uniques rose 28% to 326.7 million. (Reddit (Q3 2026 results), Oct 2026)
  • Reddit's US daily active uniques were 52.5 million in Q4 2025, up 9% from 48.0 million a year earlier. (Reddit (Q4 2025 results), Feb 2026)
  • LinkedIn says it has over 252 million members in the United States, its own count of registered members (October 2026). (LinkedIn (Workforce Report, Oct 2026), Oct 2026)
  • LinkedIn counted over 191 million members in the United States in January 2023, by its own count. (LinkedIn (Workforce Report, Jan 2023), Jan 2023)
  • WhatsApp said in July 2024 that it had 100 million users in the United States, the company's own claim. (WhatsApp (blog, Jul 2024), Jul 2024)
  • The Supreme Court's January 2025 TikTok opinion, describing the case record, said TikTok had over 170 million US users, and that US users uploaded more than 5.5 billion videos in 2023, viewed more than 13 trillion times worldwide. (Supreme Court of the United States (TikTok v. Garland), Jan 2025)
  • TikTok's US joint venture said in January 2026 that it serves more than 200 million Americans and 7.5 million businesses (company claim); Silver Lake, Oracle and MGX each hold 15% and ByteDance retains 19.9%. (TikTok USDS Joint Venture (Jan 2026 announcement), Jan 2026)
  • Twitter averaged 41.5 million monetisable daily active users in the US in Q2 2022, up 14.7%, against 196.3 million international users. (Twitter (Q2 2022 results), Jul 2022)
  • Twitter had 54.1 million average monthly active users in the US in Q4 2013, against 186.8 million in the rest of the world. (Twitter (Form 10-K 2013), Mar 2014)

These are each company's own counts, with different definitions (daily active users, daily or weekly active uniques, monthly active users, registered members) and regions (North America, US and Canada, US). Company claims are given with their dates, and Twitter's figures date from before it became X. None are unique people, and they are not added together or compared with survey shares or ad reach.

What do advertising tools say about reach in the US?

Platform advertising tools, compiled by DataReportal, give Reddit and YouTube the widest ad reach in the US, and X lost the most in the past year. Ad reach comes from platforms' ad tools and counts audiences advertisers can target, not unique users, and platforms revise it often.

  1. 1 Reddit 285m
  2. 2 YouTube 268m
  3. 3 Facebook 198m
  4. 4 Instagram 180m
  5. 5 Pinterest 103m
  6. 6 Snapchat 99.3m
  7. 7 X 77.3m
  8. 8 Threads 34.8m
Advertising reach in the US by platform, late 2026, in millions, from each platform's ad tools as compiled by DataReportal. Ad reach is not a count of unique users. LinkedIn (members) and TikTok (18+ only) are left out because they count on a different basis. (DataReportal (Digital 2027 USA), Nov 2026)
  • 233 million US social media user identities were aged 18 and over at the end of 2026, equal to 84.1% of adults; 51.1% of identities were female. (DataReportal (Digital 2027 USA), Nov 2026)
  • 331 million people in the US used the internet at the end of 2026 (94.7% of the population) and 18.6 million were offline, on DataReportal's estimate. (DataReportal (Digital 2027 USA), Nov 2026)
  • Facebook's ad reach equalled 56.6% of the US population in late 2026, up 250,000 (+0.1%) on a year earlier but down 2.70 million (-1.3%) from July to October 2026. (DataReportal (Digital 2027 USA), Nov 2026)
  • Instagram's US ad reach equalled 51.5% of the population in late 2026, down 1.85 million (-1.0%) in a year, and 55.4% of its adult ad audience was female. (DataReportal (Digital 2027 USA), Nov 2026)
  • TikTok's ads reached 150 million US adults aged 18 and over in late 2026 (54.1% of adults), down 14.0 million (-8.5%) between July and October 2026; its ad tools show adults only. (DataReportal (Digital 2027 USA), Nov 2026)
  • LinkedIn had 300 million "members" in the US in late 2026, equal to 108.3% of the population aged 18 and over, a count of registered members, not active users. (DataReportal (Digital 2027 USA), Nov 2026)
  • Reddit's US ad reach fell by 43.3 million (-13.2%) and X's by 21.8 million (-22.0%) between the end of 2025 and late 2026, while Threads' rose by 10.2 million (+41.5%) in the year to October 2026. (DataReportal (Digital 2027 USA), Nov 2026)
  • Snapchat's US ad reach fell by 4.40 million (-4.2%) between the end of 2025 and late 2026, while Pinterest's rose by 6.45 million (+6.7%). (DataReportal (Digital 2027 USA), Nov 2026)
  • 70.8% of Pinterest's US ad audience was female, while 64.0% of X's inferred US ad audience was male. (DataReportal (Digital 2027 USA), Nov 2026)

DataReportal compiles ad audiences from each platform's advertising tools; ad reach is not a count of unique users or monthly active users, and Reddit's includes logged-out visitors. User identities are DataReportal's own modelled estimate, which may not be unique people, and its US total equals YouTube's ad reach. None of these are compared with Pew, Edison or NTIA survey shares or with companies' own user counts. DataReportal warns against working out growth from its older reports.

Glossary

Pew Research Center
A nonpartisan research organisation in Washington, DC, whose surveys of US adults and teens supply most of the platform figures here.
NPORS
Pew's National Public Opinion Reference Survey, a yearly survey of US adults by web, mail and phone, used for its platform-use fact sheet.
ATP
Pew's American Trends Panel, an online panel of US adults used for its daily-use, news, trust and policy surveys.
Ever use
Pew asks whether adults ever use each platform, which counts occasional users; it is not a daily or monthly measure.
The Infinite Dial
Edison Research's yearly survey of Americans aged 12 and over on audio and social media use.
NTIA
The National Telecommunications and Information Administration, part of the US Department of Commerce, which runs the Internet Use Survey with the Census Bureau.
YRBS
The CDC's Youth Risk Behavior Survey of US public and private high school students in grades 9-12.
MMWR
The CDC's Morbidity and Mortality Weekly Report, which publishes its analyses of YRBS data.
Consumer Sentinel
The FTC's database of fraud reports from consumers. It holds reported losses only, not all fraud.
IAB
The Interactive Advertising Bureau, whose yearly US internet advertising revenue study is prepared by PwC.
DAU and MAU
Daily and monthly active users, each company's own count with its own definition.
DAUq and WAUq
Reddit's daily and weekly active uniques, which include logged-out visitors.
ARPU
Average revenue per user: a company's revenue for a period divided by its own count of users.
Ad reach
The audience advertisers can target with a platform's ads, from its own ad tools as compiled by DataReportal. It is not a count of unique users.
User identities
DataReportal's modelled estimate of social media users, which may not equal unique people.
TikTok USDS Joint Venture
The US company set up on 22 January 2026 to run TikTok in the United States.

Methodology and sources

Figures come from the Pew Research Center's surveys of US adults and teens; Edison Research's Infinite Dial 2026; the federal Internet Use Survey (NTIA and the Census Bureau), the American Time Use Survey (Bureau of Labor Statistics), the CDC's Youth Risk Behavior Survey and FTC fraud reports; peer-reviewed research in JAMA; Gallup and Common Sense Media; the Reuters Institute; IAB and Nielsen; companies' own filings and statements; and DataReportal. Each figure links to the body that published it, with the date. Survey shares on different bases (adults 18 and over, people 12 and over, internet users 15 and over, teens 13-17), company user counts, revenue and advertising reach measure different things: they are kept apart, never added together, and never compared with each other. Company claims are labelled as such, and Meta's US and Canada revenue is given by customer (advertiser) address. Only figures checked on the publisher's own page or file are used. The page is reviewed monthly and the date is shown at the top.