Social Media Statistics Updated November 2026

Human Written & Fact Checked · Updated

118 Threads Statistics for 2026

Threads, the text-based app Meta launched on 5 July 2023, reached 500 million monthly active users worldwide in June 2026, Meta says. In October 2026 Meta said Threads had overtaken X in monthly actives, without giving figures. In the EU, where Meta must publish a count under the Digital Services Act, Threads had 41 million average monthly active recipients in the first half of 2026.

This page gathers the latest Threads figures in one place: users worldwide since launch, how Threads compares with X and Bluesky, users in the EU, Japan, the US, Sweden and Australia, news use, time spent, features, ads, rules for teenagers and content moderation. Every number links to the call transcript, report, survey or post that published it, with the date.

Threads numbers are easy to mix up. Meta's worldwide user figures are rounded statements on earnings calls and in newsroom posts, its EU and Japan figures are counts required by law for one area and period, and survey shares each have their own base and country. Each figure here says what it measures, and figures on different bases are never charted together or compared.

Headline figures

How many people use Threads?

Meta says Threads has more monthly users than ever, but it publishes no audited count. Its worldwide figures are rounded remarks on earnings calls and in newsroom and developer posts, and the only Threads counts it must publish by law cover the EU and Japan.

  • On the July 2026 earnings call Meta's chief executive called Threads "the fastest growing conversation app ever". That is Meta's own description. (Meta (Q2 2026 earnings call), Jul 2026)
  • In March 2026 Meta told advertisers that "Threads is growing fast with more than 400 million monthly active users". (Meta for Developers (Threads ads API post), Mar 2026)
  • On the April 2026 call Meta gave no Threads user count, saying only that Threads "continues on its trajectory to be the leading app in its category". (Meta (Q1 2026 earnings call), Apr 2026)
  • Meta's daily active people (DAP) counts users of Facebook, Instagram, Messenger and WhatsApp only, by the definition in its 2025 annual report, so Threads is not part of Meta's DAP figures. (Meta (Form 10-K 2025), Jan 2026)
  • The same report describes Threads as "an application for text-based updates and public conversations, where communities come together to discuss topics of interest". (Meta (Form 10-K 2025), Jan 2026)

Meta's worldwide Threads user figures are rounded statements on earnings calls and in newsroom and developer posts, not audited metrics, and Meta reports no Threads user metric in its SEC filings. Monthly and daily figures are different measures and are not compared. Meta's daily active people (DAP) does not include Threads.

How fast has Threads grown?

Fast, on Meta's own figures. Meta announced a higher monthly user figure for Threads on each of its quarterly calls from October 2023 to April 2025, and its chief executive has set a goal of a billion users. Since 2025 Meta has given new figures less often, mostly in newsroom and developer posts.

under 100m Oct 2023 130m+ Feb 2024 150m+ Apr 2024 175m+ 3 Jul 2024 about 200m 31 Jul 2024 almost 275m Oct 2024 320m+ Jan 2025 350m+ Apr 2025 400m+ Mar 2026 500m Jun 2026
View data table
Threads monthly active users worldwide, in millions, as announced by Meta, by date of each statement. The figures are rounded and many are floors ("more than") or approximations ("almost", "about to hit"); each is drawn at the number stated. Each point comes from the Meta statement for that date; the link is to the latest one.
PeriodValue
Oct 2023under 100m
Feb 2024130m+
Apr 2024150m+
3 Jul 2024175m+
31 Jul 2024about 200m
Oct 2024almost 275m
Jan 2025320m+
Apr 2025350m+
Mar 2026400m+
Jun 2026500m
Threads monthly active users worldwide, in millions, as announced by Meta, by date of each statement. The figures are rounded and many are floors ("more than") or approximations ("almost", "about to hit"); each is drawn at the number stated. Each point comes from the Meta statement for that date; the link is to the latest one. (Meta Newsroom (500 million users post), Jun 2026)
  • On its first earnings call after the launch, in July 2023, Meta's chief executive said Threads "saw unprecedented growth out of the gate" and that more people were coming back daily than he had expected. He gave no user number. (Meta (Q2 2023 earnings call), Jul 2023)
  • He said on the same call that "the product was built by a relatively small team on a tight timeline". (Meta (Q2 2023 earnings call), Jul 2023)
  • In October 2023 he said "there should be a billion-person public conversations app that's a bit more positive". (Meta (Q3 2023 earnings call), Oct 2023)
  • Threads had "more than 130 million monthly actives" in February 2024. (Meta (Q4 2023 earnings call), Feb 2024)
  • Meta said then that Threads had "more people actively using it today than it did during its initial launch peak", without giving a launch-peak figure. (Meta (Q4 2023 earnings call), Feb 2024)
  • There were "more than 150M monthly actives" in April 2024, and Threads was "generally on the trajectory I hoped to see", Meta's chief executive said. (Meta (Q1 2024 earnings call), Apr 2024)
  • At its first anniversary, on 3 July 2024, Meta said Threads had "over 175M monthly actives". (Meta Newsroom (India Threads post), Jul 2024)
  • At the end of July 2024 Threads was "about to hit 200 million monthly actives". (Meta (Q2 2024 earnings call), Jul 2024)
  • Threads had "almost 275 million monthly actives" in October 2024. (Meta (Q3 2024 earnings call), Oct 2024)
  • In January 2025 Threads had "more than 320 million monthly actives" and had been adding more than 1 million sign-ups a day. Sign-ups are not active users. (Meta (Q4 2024 earnings call), Jan 2025)
  • Meta's chief executive said in January 2025 that he expected Threads to "eventually reach 1 billion people over the next several years". This is a company goal, not a forecast. (Meta (Q4 2024 earnings call), Jan 2025)
  • Threads had "more than 350 million monthly actives" in April 2025 and "continues to be on track to become our next major social app", Meta said. (Meta (Q1 2025 earnings call), Apr 2025)

All figures are Meta's own rounded statements about worldwide monthly actives, dated when each was made. Meta gave no Threads user figure on its calls in January and April 2026. Its October 2025 daily figure is a different measure and is not charted. Launch-week sign-up counts posted on Threads are not used.

Has Threads overtaken X?

Meta says so, but gives no figures, and X publishes no comparable worldwide count. The nearest like-for-like measure is the EU count both companies publish under the Digital Services Act, where X is still larger. Surveys in the US, Sweden and Australia also find more people using X than Threads.

  • Meta's chief executive said on 21 October 2026: "Threads has now overtaken X in monthly actives and continues to grow quickly." Meta gave no figure for either app. (Meta (Q3 2026 earnings call), Oct 2026)
  • X reported 64,727,103 average monthly active recipients in the EU from January to June 2026 in its own DSA report, more than Meta reported for Threads for the same six months. (X (EU DSA report H1 2026), Aug 2026)
  • For July to December 2025 X reported 64,767,887 average monthly active recipients in the EU. (X (EU DSA report H2 2025), Mar 2026)
  • Bluesky says its users grew nearly 60% in 2025, from 25.94 million to 41.41 million. It counts accounts on its own servers and on independently run servers in the AT Protocol network, not monthly actives. (Bluesky (2025 transparency report), Jan 2026)
  • Bluesky users created 1.41 billion posts in 2025, 61% of all posts ever made on Bluesky, the company said. (Bluesky (2025 transparency report), Jan 2026)

Meta's claim is about worldwide monthly actives and comes with no numbers, so it is given only as Meta's statement. On the EU-only DSA measure X (64.7 million) is above Threads (41 million) for January to June 2026, but each company defines an active recipient itself, and an EU six-month average is a different measure, area and period from a worldwide monthly figure. Neither settles which app is bigger worldwide. Bluesky's figure counts registered accounts and is not compared with either. Survey comparisons are made only within one survey.

How many people use Threads in the EU?

Threads launched in the EU in December 2023, later than in the rest of the world, and Meta first published an EU user figure for it in February 2026. Its EU count has risen since then but is still below the 45 million mark at which a service becomes a Very Large Online Platform under the Digital Services Act.

36.2m Jul-Dec 2025 41m Jan-Jun 2026
View data table
Threads average monthly active recipients in the EU by six-month period, in millions, from Meta's reports under the Digital Services Act. Each period comes from the report for that period; the link is to the page that carries both.
PeriodValue
Jul-Dec 202536.2m
Jan-Jun 202641m
Threads average monthly active recipients in the EU by six-month period, in millions, from Meta's reports under the Digital Services Act. Each period comes from the report for that period; the link is to the page that carries both. (Meta (DSA user numbers report, Aug 2026), Aug 2026)
  • Meta reported 36.2 million average monthly active recipients for Threads in the EU for the six months to 31 December 2025, the first of its DSA user-number reports to give a Threads figure. (Meta (DSA user numbers report, Feb 2026), Feb 2026)
  • Its reports for the periods ending December 2023, June 2024, December 2024 and June 2025 gave no Threads number, saying only that Meta's other EU services were not online platforms or fell "well below" the threshold for designation as a very large online platform. (Meta (DSA user numbers reports, 2024-2025), Aug 2025)
  • Meta expanded Threads to countries across Europe on 14 December 2023. People there can also use Threads without a profile to browse, search and report content, but cannot post or interact with content. (Meta Newsroom (Threads launch post), Dec 2023)

EU figures are Meta's own DSA estimates for the 27 EU countries, based on average monthly active users over six months. They cover the EU only and are not comparable with Meta's worldwide statements. Threads is not a Very Large Online Platform, so Meta publishes no Threads users by EU country.

How many people use Threads in Japan?

Japan is the only country for which Meta publishes a Threads user count. Its report under a Japanese law puts Threads' monthly active accounts there close to Facebook's and well below Instagram's. Fraud and deception is the largest category of Threads content Meta acts on there after user reports.

  1. 1 Instagram 82.0m
  2. 2 Facebook 22.1m
  3. 3 Threads 20.6m
Average monthly active accounts in Japan by Meta app, 30 July 2025 to 31 March 2026, in millions. These are Meta's own figures under Japan's Information Distribution Platform Act. (Meta (Japan IDPA transparency report), May 2026)
  • Meta counts a monthly active account as a registered, logged-in user who visited the service at least once in a 28-day window, averaged over the reporting period of 30 July 2025 to 31 March 2026. (Meta (Japan IDPA transparency report), May 2026)
  • Users in Japan published 550.3 million pieces of content on Threads in the same period, against 633.5 million on Facebook and 4.2 billion on Instagram. Reposts and cross-posts are not counted. (Meta (Japan IDPA transparency report), May 2026)
  • Meta suspended over 334k Threads accounts held by users in Japan in the period, against over 11.1 million on Facebook and 4.69 million on Instagram. (Meta (Japan IDPA transparency report), May 2026)
  • Threads received 4,112 rights-infringement requests through Meta's reporting channel under the Japanese law: 2,607 about trademarks and copyright, 509 about the right to honour, 407 about portrait rights and 323 about privacy. (Meta (Japan IDPA transparency report), May 2026)
  • After in-app reports by users in Japan, Meta took action on 94,030 pieces of Threads content, including 29,949 for fraud and deception, 21,087 for hateful conduct, 11,418 for bullying and harassment and 7,985 for violence and incitement. Its hateful-conduct actions on Threads outnumbered those on Instagram (10,455) and Facebook (5,297). (Meta (Japan IDPA transparency report), May 2026)

All figures are Meta's own, cover Japan only and are for the period 30 July 2025 to 31 March 2026. They are not comparable with Meta's worldwide statements, which are rounded and made on other dates.

Who uses Threads in the US?

Threads is used by a small minority of US adults, on Pew's survey, and Democrats are more likely than Republicans to say they use it.

Pew figures are shares of US adults aged 18 and over who say they ever use Threads. They are survey results and are not compared with Meta's counts or with Edison's survey, which asks a different question of a different age group. Pew says differences between some groups may not be statistically significant. Pew did not report Threads use in 2026, so no change is shown.

How many Americans currently use Threads?

Edison Research's annual Infinite Dial survey has found Threads use among Americans aged 12 and over rising each January since 2024, and more people aware of the app. Edison changed how it surveyed people each year, so the trend is a guide only.

  1. 1 Facebook 68%
  2. 2 Instagram 54%
  3. 3 TikTok 42%
  4. 4 Reddit 38%
  5. 5 Pinterest 35%
  6. 6 LinkedIn 34%
  7. 7 Snapchat 31%
  8. 8 X/Twitter 30%
  9. 9 Discord 21%
  10. 10 Threads 15%
  11. 11 Truth Social 6%
  12. 12 Bluesky 5%
  13. 13 Mastodon 2%
Share of Americans aged 12 and over who say they currently use each social media brand, January 2026, from Edison Research's Infinite Dial survey. (Edison Research (The Infinite Dial 2026), Mar 2026)

Edison asks Americans aged 12 and over whether they currently use a brand; Pew asks adults whether they ever use it. The two surveys are not combined or compared. Edison surveyed by telephone in 2024, by phone and online in 2025 and online in 2026, so changes between years carry a survey-method caveat.

How many people use Threads in Sweden and Australia?

National surveys find Threads used by a small share of people in both countries. In Sweden its use grew more than any other platform's in 2025 and then held level, and almost all its users are adults. In Australia use rose between 2024 and 2025.

  1. 1 Born 1920s-40s 2%
  2. 2 1950s 6%
  3. 3 1960s 7%
  4. 4 1970s 8%
  5. 5 1980s 11%
  6. 6 1990s 10%
  7. 7 2000s 9%
  8. 8 2010s 0%
Share of Swedish internet users who used Threads in the past 12 months, by decade of birth, 2026. Use peaks among people born in the 1980s and is almost nil among children born in the 2010s. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)

Internetstiftelsen surveys Swedish internet users aged 8 and over about the past 12 months; ACMA surveys Australian adults aged 18 and over about the previous six months. Both are surveys with their own bases and are not compared with each other or with Meta's counts.

How many people get news from Threads?

Very few in most countries. Across the markets the Reuters Institute has tracked since 2014-15, Threads reaches a tiny share of online adults for news, but in Hong Kong and Taiwan it is among the five most used networks for news.

  1. 1 Line 49%
  2. 2 YouTube 48%
  3. 3 Facebook 47%
  4. 4 Instagram 19%
  5. 5 Threads 14%
  6. 6 TikTok 11%
Share of online adults in Taiwan who used each network for news in the past week, 2026, the six most used. Threads ranks fifth. (Reuters Institute (Digital News Report 2026), Jun 2026)

Reuters Institute figures are shares of online samples in each market, not national populations, and its 12-market averages are not worldwide figures. Reuters repolled its platform questions in March 2026, including in Hong Kong, and advises caution with year-on-year changes, so none is calculated. Pew figures are shares of US adults or of a set of 500 news influencers and are not compared with Reuters figures.

How much time do people spend on Threads?

Meta does not publish total time spent on Threads, only how much its own changes have raised it. It credits changes to its recommendation systems with several double-digit lifts since late 2024.

  • Meta said in April 2025 that improvements to its recommendation systems over the previous six months had raised time spent on Threads by 35%, against 7% on Facebook and 6% on Instagram. (Meta (Q1 2025 earnings call), Apr 2025)
  • Using Llama in Threads recommendation systems gave a 4% lift in time spent from the first launch, Meta's finance chief said in April 2025. (Meta (Q1 2025 earnings call), Apr 2025)
  • Meta's AI recommendation systems led to 10% more time spent on Threads in the third quarter of 2025, and 5% more on Facebook. (Meta (Q3 2025 earnings call), Oct 2025)
  • Optimisations made in the fourth quarter of 2025 drove a 20% lift in Threads time spent, Meta said in January 2026. (Meta (Q4 2025 earnings call), Jan 2026)
  • Over 50 million topic tags had been created on Threads worldwide by July 2024, and one in four Threads posts included at least one photo. (Meta Newsroom (India Threads post), Jul 2024)
  • Threads communities were tested across more than 100 topics in October 2025, and by December 2025 people could explore over 200. (Meta Newsroom (Threads communities post), Dec 2025)

Time-spent figures are Meta's own and describe the lift it credits to particular changes, over different periods. They are not total growth and are not added together or compared. Impression and reach figures are Meta's counts for one event.

How has Threads changed since it launched?

Threads launched as a text app built by Instagram's team and has since added a web version, direct messages, longer text attachments, topic communities and sharing with the fediverse, the network of independently run social servers.

Feature dates and limits are Meta's own. API limits apply to posts published through the API, not to posting in the app. Meta has not published how many Threads users share to the fediverse.

Does Threads have ads?

Yes. Meta began testing ads on Threads in early 2025 and finished rolling them out worldwide in the second quarter of 2026. It does not report Threads revenue on its own and said at first that Threads ads would add little to its growth.

  • Meta said in January 2025 that it was beginning to test ads on Threads that quarter and did not expect them to be "a meaningful driver of overall impression or revenue growth in 2025". (Meta (Q4 2024 earnings call), Jan 2025)
  • As of May 2025 advertisers worldwide could run video and image ads to Threads users in most countries, including the US. (Meta (Q2 2025 earnings call), Jul 2025)
  • By October 2025 ads were running globally in Feed on Threads, with Meta optimising ad formats and performance before ramping up supply. (Meta (Q3 2025 earnings call), Oct 2025)
  • In January 2026 Meta began expanding Threads ads to all remaining countries, including the UK, the EU and Brazil. (Meta (Q4 2025 earnings call), Jan 2026)
  • Meta said it completed its global ads expansion on Threads in the second quarter of 2026. (Meta (Q2 2026 earnings call), Jul 2026)
  • Advertisers can buy Threads ads worldwide through Meta's Marketing API in image, video and carousel formats, Meta said in March 2026. (Meta for Developers (Threads ads API post), Mar 2026)
  • Meta's 2025 annual report lists Threads among the places its ads can appear, with Facebook, Instagram, Messenger and WhatsApp and third-party apps and websites. (Meta (Form 10-K 2025), Jan 2026)

All are Meta's own statements. Meta does not break out Threads advertising revenue. "Globally" in its October 2025 remarks still left out some markets, including the UK, the EU and Brazil.

What rules apply to teenagers on Threads?

Meta added parental supervision on Threads worldwide in 2026. In Australia, under-16s are no longer meant to have accounts on Threads or other major platforms.

  • Parental supervision on Threads began rolling out worldwide on 15 September 2026. Teens under 16 get a sleep mode with notifications muted and auto-replies on by default from 10 PM to 7 AM. (Meta Newsroom (Threads parental supervision post), Sep 2026)
  • eSafety considers Threads an age-restricted platform under Australia's social media minimum age law, with Facebook, Instagram, Snapchat, TikTok, Twitch, X, YouTube, Kick and Reddit, among others. Since 10 December 2025 such platforms must take reasonable steps to stop Australians under 16 from creating or keeping an account. (eSafety Commissioner (social media age restrictions), Nov 2026)
  • As of 4 December 2025, Australians under 16 should no longer be able to access their Threads accounts or create new ones, eSafety says. (eSafety Commissioner (eSafety Guide: Threads), Aug 2026)
  • Age-restricted platforms removed access to 4.7 million under-16 accounts across Australia by mid-December 2025, eSafety reported. It gives no figure for Threads alone. (eSafety Commissioner (social media age restrictions), Jan 2026)

Product settings are Meta's own descriptions. Australian rules and figures are eSafety's and cover Australia only; the account removal figure covers all age-restricted platforms together.

How does Meta moderate Threads in the EU?

Most moderation of Threads in the EU is Meta acting on its own, and most of that starts with automated detection; scams and fraud are the largest named category. Users and authorities send far fewer notices, and EU users won more appeals against Meta's decisions than they lost in 2025.

  1. 1 Other terms violations 1,621,301
  2. 2 Scams and fraud 1,425,472
  3. 3 Illegal or harmful speech 98,165
  4. 4 Violence 73,748
  5. 5 Cyber violence 71,243
  6. 6 Risk for public security 50,254
  7. 7 Protection of minors 25,260
Meta's own-initiative moderation measures on Threads in the EU in 2025, by DSA category. Counts are measures, not unique posts or people. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Of Meta's own-initiative measures on Threads in the EU in 2025, 2,969,917 followed detection by solely automated means. They included 2,236,698 removals, 36,830 demotions and 1,151,710 account terminations. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Scams and fraud accounted for 1,425,472 of those measures, of which 1,410,416 were removals. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Meta reports 2,970,257 measures taken solely by automated means and 472,708 not, and gives its automated tools a precision of 0.97 and a recall of 0.76, on its own definitions. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • EU users sent 17,051 notices of allegedly illegal content on Threads in 2025, covering 26,934 items, 24 of them from trusted flaggers. Meta took 374 actions on the basis of law and 4,453 on the basis of its terms, with a median of 6.9 hours to act. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Meta says: "All Article 16 DSA notices are processed using manual review." (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Defamation was the largest named notice category, with 3,389 notices. Intellectual property had 2,563 notices covering 13,112 items, privacy 856, and 10,243 notices gave no category. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • EU member-state authorities sent Threads 67 orders to act against illegal content, covering 81 items, and 441 orders to provide information. Germany sent 49 of the orders to act and 268 information orders, Ireland 67 information orders, Poland 39, and France 14 orders to act and 35 information orders. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • EU users filed 588,176 internal appeals against Threads moderation decisions in 2025. Meta reversed 328,393 decisions and upheld 259,783; 489,882 appeals concerned account suspensions or terminations, of which 291,129 were reversed. (Meta (Threads DSA transparency report 2025), Feb 2026)
  • Meta removed over 63K pieces of Threads content in the EU in 2025 under its Dangerous Organisations and Individuals and Violence and Incitement policies. (Meta (Threads EU terrorist content report 2025), Feb 2026)
  • Threads received 3 requests through its EU channel for terrorist content removal orders in 2025. 1 was a valid order from a member-state authority, and no valid order led to removal or restricted access. (Meta (Threads EU terrorist content report 2025), Feb 2026)
  • EU users filed over 8.2K appeals in 2025 against Threads removals under those policies, and over 1.8K pieces of content were restored. (Meta (Threads EU terrorist content report 2025), Feb 2026)
  • For 2024 Meta reported over 106 thousand Threads removals in the EU under three policies, including Coordinating Harm and Promoting Crime, over 20 thousand appeals and over 4 thousand pieces restored. It calls the figure a conservative estimate because of a potential logging error. (Meta (Threads EU terrorist content report 2024), Feb 2025)

All figures are Meta's own, cover the EU only and come from its DSA and EU terrorist content reports for Threads. They count measures, notices or appeals, not unique items or people. The 2024 terrorist content figure covers a third policy and is not compared with 2025. Meta published DSA figures for 2024 only across its smaller services combined, so there is no Threads-only 2024 comparison.

How is Threads moderated outside the EU?

Outside the EU, Meta publishes Threads moderation counts only where a law requires them, monthly for India and yearly for Japan. Users can also appeal Meta's decisions on Threads to the Oversight Board, which receives far fewer Threads cases than Facebook ones.

  1. 1 Spam 370.9K
  2. 2 Adult nudity and sexual activity 36.4K
  3. 3 Suicide and self-injury 33K
  4. 4 Violence and incitement 23K
  5. 5 Child endangerment 17.2K
  6. 6 Child sexual exploitation 9K
  7. 7 Bullying and harassment 5.3K
  8. 8 Hate speech 1.6K
Pieces of Threads content Meta actioned in India in September 2026, by policy, in thousands, from its monthly report under India's IT Rules. These are moderation counts, not users. (Meta (India monthly report, Oct 2026), Oct 2026)
  • In September 2026 Meta actioned 370.9K pieces of spam on Threads in India, 99.3% of them found proactively. (Meta (India monthly report, Oct 2026), Oct 2026)
  • Bullying and harassment actions on Threads in India were 5.3K that month, 48.4% found proactively, and hate speech actions 1.6K, 48% found proactively. (Meta (India monthly report, Oct 2026), Oct 2026)
  • Threads received 125 reports through the Indian grievance mechanism in September 2026 and responded to 100%. The largest categories were hacked accounts (37), other issues (37) and lost access (35). (Meta (India monthly report, Oct 2026), Oct 2026)
  • Appeals to the Oversight Board totalled 558,235 in 2024, up 33% on 2023, and that year the Board issued its first decision on Threads content, about statements on the Japanese Prime Minister. (Oversight Board (2024 annual report), Aug 2025)
  • Threads users have been able to appeal Meta's content decisions to the Oversight Board since 22 February 2024, the first time the Board's review expanded to a new app. (Oversight Board (Threads expansion), Feb 2024)
  • Facebook, Instagram and Threads together sent over 9.9 million CyberTip reports for child sexual exploitation in the first half of 2026. Meta gives no Threads-only figure. (Meta (Integrity Report H2 2026), Oct 2026)

India figures are Meta's counts of content actioned and grievance reports for one month, for content Meta predicts comes from India, and Meta warns that country-level data may be less reliable. They are not user counts. Oversight Board figures are appeals to the Board, not Meta's internal appeals. The CyberTip figure covers three apps together, and Meta's global enforcement report covers only Facebook and Instagram.

Glossary

MAU
Monthly active users. Meta gives rounded Threads MAU figures on earnings calls and in newsroom posts; they are not audited.
DAU
Daily active users. Meta has given one rounded Threads figure, in October 2025.
DAP
Daily active people: Meta's estimate of unique people using at least one of Facebook, Instagram, Messenger and WhatsApp on a given day. Threads is not included.
DSA
The EU Digital Services Act, which requires platforms to publish EU user numbers and moderation data.
Monthly active recipients
The EU users a platform reports under the DSA, averaged over a six-month period. Each company defines them itself.
VLOP
Very Large Online Platform: a service with more than 45 million monthly active recipients in the EU, which carries extra DSA duties. Threads is not one.
IDPA
Japan's Information Distribution Platform Act, under which Meta reports Japanese user and moderation figures.
Monthly active accounts
Meta's Japan measure: registered, logged-in users who visited at least once in a 28-day window, averaged over the reporting period.
IT Rules
India's Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, under which Meta publishes monthly moderation reports.
Fediverse
A network of independently run social servers that can share posts with each other, which Threads users can opt in to.
Own-initiative measure
A moderation action a platform takes after its own detection, not after a notice from a user or authority.
Trusted flagger
An organisation given priority status under the DSA to report illegal content.
Oversight Board
A body funded through a Meta trust that hears appeals against Meta's content decisions on Facebook, Instagram and Threads.
eSafety
Australia's eSafety Commissioner, the national online safety regulator.

Methodology and sources

Figures come from Meta's earnings call transcripts, annual report, newsroom and developer posts, Meta's EU Digital Services Act, EU terrorist content, Japan and India transparency reports, X's and Bluesky's own reports, the Oversight Board, Australia's eSafety Commissioner, and survey researchers (Pew Research Center, Edison Research, the Reuters Institute, ACMA and the Swedish Internet Foundation). Each figure links to the body that published it, with the date. Meta's worldwide Threads user figures are rounded company statements, not audited metrics, and are quoted with their dates; monthly and daily figures are never charted together. Meta's daily active people across its apps does not include Threads. EU and Japan counts cover one area and period, India figures count moderation actions, and survey shares each have their own base; they are kept apart and never charted together or compared. Meta's claim that Threads has overtaken X is reported as its claim. Launch-week sign-up counts and figures we could not check against the source are left out. The page is reviewed monthly and the date is shown at the top.