Social Media Statistics Updated November 2026

Human Written & Fact Checked · Updated

159 Snapchat Statistics for 2026

Snapchat averaged 495 million daily active users and 977 million monthly active users worldwide in the third quarter of 2026, by Snap's own count. Snap made $5.931 billion of revenue in 2025, and in the third quarter of 2026 it turned a net profit. Snap has more than 30 million paid subscribers.

This page gathers the latest Snapchat figures in one place: daily and monthly users by region, revenue, revenue per user, profit and loss, Snapchat+ and other subscriptions, Spotlight, Lenses and Snap Map, who uses Snapchat in the US, Sweden and Australia, Australia's under-16 rule, EU users, safety enforcement, government requests and the 2017 IPO. Every number links to the company, regulator or research body that published it, with the date.

Snapchat numbers are easy to mix up. Snap's daily and monthly active users are its own counts, worldwide. Its EU figure under the Digital Services Act uses a different definition and covers the EU only. Ad reach counts users advertisers can target, not unique people. Surveys report the share of people who say they use Snapchat. From 2027 Snap will report monthly users as its main audience number and stop giving daily users by region. Each figure here says what it measures, and figures on different bases are not compared.

Headline figures

How many people use Snapchat every day?

Snapchat's daily audience has grown in almost every quarter since the 2017 IPO. It paused twice: in 2018, and at the end of 2025, when Snap cut its spending on marketing to win new users.

158m 2016 187m 2017 186m 2018 218m 2019 265m 2020 319m 2021 375m 2022 414m 2023 453m 2024 474m 2025 495m Q3 2026
View data table
Snapchat average daily active users worldwide in the fourth quarter of each year, 2016-2025, and the third quarter of 2026, in millions. Q4 2016 comes from the IPO prospectus and each later year from the release for that year; the link is to the latest one.
PeriodValue
2016158m
2017187m
2018186m
2019218m
2020265m
2021319m
2022375m
2023414m
2024453m
2025474m
Q3 2026495m
Snapchat average daily active users worldwide in the fourth quarter of each year, 2016-2025, and the third quarter of 2026, in millions. Q4 2016 comes from the IPO prospectus and each later year from the release for that year; the link is to the latest one. (Snap Inc. (Q3 2026 results release), Nov 2026)

Daily active users are Snap's own count of registered, logged-in users who open Snapchat on a given day, averaged over the quarter, worldwide. Snap has widened the definition since the IPO, and from the first quarter of 2025 it refined how it records delayed user activity, so it says figures "may not be directly comparable" with earlier periods.

Where do Snapchat's daily users live?

Most of Snapchat's daily users now live outside North America and Europe. North America has shrunk since 2024 and Europe has been flat, while Snap's Rest of World region keeps growing.

  1. 1 Rest of World 305m
  2. 2 Europe 98m
  3. 3 North America 92m
Snapchat average daily active users by Snap region, third quarter of 2026, in millions. Snap will stop reporting daily users by region from 2027. (Snap Inc. (Q3 2026 results release), Nov 2026)

Regions are Snap's own. Its Europe region includes non-EU countries such as the UK, and Rest of World is everything outside North America and Europe. Snap's Europe daily users are not the same measure as its EU monthly active recipients under the Digital Services Act and are not compared with them.

How many monthly users does Snapchat have, and what changes in 2027?

Snap counts close to a billion monthly users and has set itself a goal of 1 billion. From 2027 monthly users will be its main audience number, and it will stop giving daily users by region.

883m Q3 2024 895m Q4 2024 913m Q1 2025 932m Q2 2025 943m Q3 2025 946m Q4 2025 956m Q1 2026 971m Q2 2026 977m Q3 2026
View data table
Snapchat average monthly active users worldwide by quarter, third quarter of 2024 to third quarter of 2026, in millions. Quarters to Q1 2025 come from the Q4 2025 release; the link is to the latest one.
PeriodValue
Q3 2024883m
Q4 2024895m
Q1 2025913m
Q2 2025932m
Q3 2025943m
Q4 2025946m
Q1 2026956m
Q2 2026971m
Q3 2026977m
Snapchat average monthly active users worldwide by quarter, third quarter of 2024 to third quarter of 2026, in millions. Quarters to Q1 2025 come from the Q4 2025 release; the link is to the latest one. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snapchat had 943 million monthly active users worldwide in the third quarter of 2025, and monthly users grew 4% in the year to the third quarter of 2026. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Monthly users were 956 million in the first quarter of 2026 and 971 million in the second. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snap said monthly users passed 800 million in the fourth quarter of 2023, up more than 8% year on year, "on our way toward our goal of 1 billion MAU". (Snap Inc. (Q4 2023 investor letter), Feb 2024)
  • Monthly users were 883 million in the third quarter of 2024, 895 million in the fourth and 913 million in the first quarter of 2025. (Snap Inc. (Q4 2025 results release), Feb 2026)
  • In the fourth quarter of 2025 global monthly users rose by 3 million on the quarter to 946 million, while daily users fell. (Snap Inc. (Q4 2025 investor letter), Feb 2026)
  • Snap said global daily and monthly users both grew 5% year on year in the first quarter of 2026. (Snap Inc. (Q1 2026 investor letter), May 2026)
  • Beginning with its quarterly report for the first quarter of 2027, Snap plans to make global monthly users its primary audience metric, replacing global daily users and dropping regional daily users and regional revenue per user. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • From 2027 Snap will count monthly users from activity in the last 30 days of the quarter; it says the change would have moved its historical monthly user figures by less than 1%. (Snap Inc. (Q3 2026 results release), Nov 2026)
  • Snap gave its reason in the release: "While DAU remains an important measure of engagement, we no longer believe it is the best primary measure of long-term value." (Snap Inc. (Q3 2026 results release), Nov 2026)

Monthly active users are Snap's own average of users active in the 30 days to each month-end in the quarter, worldwide. From 2027 Snap will measure the last 30 days of the quarter and will define revenue per user as quarterly revenue divided by global monthly users, so figures from 2027 on are not comparable with the daily-user series on this page.

How many people can Snapchat ads reach?

Snap's advertising tools show how many users ads can reach, which Kepios compiles each month. This ad reach is lower than Snap's monthly user count and measured differently, so it is not a count of users. India has the largest ad audience, well ahead of the US.

  1. 1 India 221m
  2. 2 United States 99.3m
  3. 3 Pakistan 42.8m
  4. 4 France 31.0m
  5. 5 Saudi Arabia 26.6m
  6. 6 Nigeria 26.4m
  7. 7 United Kingdom 23.6m
  8. 8 Germany 23.0m
  9. 9 Egypt 22.0m
  10. 10 Iraq 19.4m
Snapchat ad reach by country, October 2026, in millions, the ten largest, from Snap's ad tools as compiled by Kepios. Ad reach counts users advertisers can target and is not a count of unique users. (Kepios (Snapchat stats page), Nov 2026)

Ad reach comes from Snap's self-service advertising tools as compiled by Kepios, which warns that ad reach figures are not a direct proxy for a platform's user base. It is not compared with Snap's daily or monthly active users, its EU figures or survey shares.

How much revenue does Snap make?

Snap's revenue has grown in every year since its IPO apart from 2023, when it was flat. Advertising still brings in most of it, but subscriptions make up a growing share, and North America brings in the largest part.

$0.404bn 2016 $0.825bn 2017 $1.180bn 2018 $1.716bn 2019 $2.507bn 2020 $4.117bn 2021 $4.602bn 2022 $4.606bn 2023 $5.361bn 2024 $5.931bn 2025
View data table
Snap revenue by year, 2016-2025, worldwide, in billions of US dollars. Each year comes from the release for that year; the link is to the latest one.
PeriodValue
2016$0.404bn
2017$0.825bn
2018$1.180bn
2019$1.716bn
2020$2.507bn
2021$4.117bn
2022$4.602bn
2023$4.606bn
2024$5.361bn
2025$5.931bn
Snap revenue by year, 2016-2025, worldwide, in billions of US dollars. Each year comes from the release for that year; the link is to the latest one. (Snap Inc. (Q4 2025 results release), Feb 2026)

Revenue is Snap's own reported total, worldwide, including advertising and Other Revenue (mainly subscriptions). Regional revenue is assigned by where ad impressions are delivered, or where the subscriber is located. Snap's Europe region includes non-EU countries such as the UK.

How much does Snap earn per daily user?

Snap earns far more from each daily user in North America than anywhere else, and the gap has widened since 2017. Global revenue per user is still below its 2021 peak.

$1.53 2017 $2.09 2018 $2.58 2019 $3.44 2020 $4.06 2021 $3.47 2022 $3.29 2023 $3.44 2024 $3.62 2025
View data table
Snap global ARPU in the fourth quarter of each year, 2017-2025, in US dollars. The fourth quarter is always the seasonal high. Each year comes from the release for that year; the link is to the latest one.
PeriodValue
2017$1.53
2018$2.09
2019$2.58
2020$3.44
2021$4.06
2022$3.47
2023$3.29
2024$3.44
2025$3.62
Snap global ARPU in the fourth quarter of each year, 2017-2025, in US dollars. The fourth quarter is always the seasonal high. Each year comes from the release for that year; the link is to the latest one. (Snap Inc. (Q4 2025 results release), Feb 2026)

ARPU is Snap's quarterly revenue divided by average daily active users, by Snap region; it is a quarterly figure, not an annual one. From 2027 Snap will divide by global monthly users and stop giving regional ARPU, so later figures are not comparable with this series.

Does Snap make a profit?

Snap has made a net loss in every full year since its IPO, but losses have narrowed since 2022. It has made a profit in some fourth quarters and in the third quarter of 2026, and it has cut staff in 2026.

$0.515bn 2016 $3.445bn 2017 $1.256bn 2018 $1.034bn 2019 $0.945bn 2020 $0.488bn 2021 $1.430bn 2022 $1.322bn 2023 $0.698bn 2024 $0.460bn 2025
View data table
Snap net loss by year, 2016-2025, worldwide, in billions of US dollars. The 2017 loss includes stock-based compensation linked to the IPO. Each year comes from the release for that year; the link is to the latest one.
PeriodValue
2016$0.515bn
2017$3.445bn
2018$1.256bn
2019$1.034bn
2020$0.945bn
2021$0.488bn
2022$1.430bn
2023$1.322bn
2024$0.698bn
2025$0.460bn
Snap net loss by year, 2016-2025, worldwide, in billions of US dollars. The 2017 loss includes stock-based compensation linked to the IPO. Each year comes from the release for that year; the link is to the latest one. (Snap Inc. (Q4 2025 results release), Feb 2026)

Net income and loss are Snap's reported GAAP figures, worldwide. Employee counts are full-time staff only and exclude part-time workers, contractors and temporary personnel.

How many people pay for Snapchat+?

Snapchat+ has grown from its launch in mid-2022 to the main source of Snap's non-advertising revenue. Since the end of 2025 Snap has reported subscribers across all its paid products, so its newest counts are not comparable with the Snapchat+ figures before them.

1.5m Q3 2022 2m Q4 2022 3m Q1 2023 4m Q2 2023 7m Q4 2023 11m Q2 2024 14m Q4 2024 16m Q2 2025
View data table
Snapchat+ subscribers as stated by Snap, Snapchat+ only, third quarter of 2022 to second quarter of 2025, in millions; most are "more than" or "approaching" figures. Later counts cover all of Snap's subscription products and are left out. Each figure comes from the investor letter for that quarter; the link is to the latest one.
PeriodValue
Q3 20221.5m
Q4 20222m
Q1 20233m
Q2 20234m
Q4 20237m
Q2 202411m
Q4 202414m
Q2 202516m
Snapchat+ subscribers as stated by Snap, Snapchat+ only, third quarter of 2022 to second quarter of 2025, in millions; most are "more than" or "approaching" figures. Later counts cover all of Snap's subscription products and are left out. Each figure comes from the investor letter for that quarter; the link is to the latest one. (Snap Inc. (Q2 2025 investor letter), Aug 2025)

Subscriber counts are Snap's own claims, worldwide. Up to the second quarter of 2025 they cover Snapchat+ only; from the fourth quarter of 2025 they cover all paid products (Snapchat+, Memories Storage plans and Lens+), so the two series are not compared. Run rates are Snap's annualisation of one quarter, not reported annual revenue.

How many people use Spotlight, Lenses, Snap Map and My AI?

Snap gives usage counts for its main features only now and then, in its investor letters. Spotlight, its short-video feed, had more than 550 million monthly users by mid-2025, and Snap Map and AR Lenses are each used by hundreds of millions of people.

270m Q2 2022 300m Q3 2022 350m Q1 2023 400m Q2 2023 550m Q2 2025
View data table
Spotlight monthly active users worldwide as stated by Snap, in millions; each is a "more than" figure. Snap did not give a count for every quarter. Each figure comes from the investor letter for that quarter; the link is to the latest one.
PeriodValue
Q2 2022270m
Q3 2022300m
Q1 2023350m
Q2 2023400m
Q2 2025550m
Spotlight monthly active users worldwide as stated by Snap, in millions; each is a "more than" figure. Snap did not give a count for every quarter. Each figure comes from the investor letter for that quarter; the link is to the latest one. (Snap Inc. (Q2 2025 investor letter), Aug 2025)

All feature figures are Snap's own claims, worldwide, with no published method. Lens and developer counts are cumulative. The base for "75% of Snapchatters" is not defined.

Who uses Snapchat?

Snapchat is a young people's app. About a quarter of US adults use it, a share that has barely moved since 2018, but more than half of those under 30 do. In Sweden half of children and young people aged 8-19 use it every day.

  1. 1 Ages 18-29 56%
  2. 2 Ages 30-49 33%
  3. 3 Ages 50-64 13%
  4. 4 Ages 65+ 4%
Share of US adults who say they ever use Snapchat, by age, from Pew's survey of 30 January to 18 June 2026. Use falls sharply with age. (Pew Research Center (social media fact sheet), Oct 2026)

Pew surveys US adults aged 18 and over and, separately, 1,458 US teens aged 13-17; shares of all teens and of teen Snapchat users have different bases. Internetstiftelsen surveys Swedish internet users aged 8 and over and ACMA Australian adults. These are survey shares and are not compared with each other or with Snap's own user counts.

How has Australia's under-16 rule affected Snapchat?

Australia's law requiring social media users to be at least 16 took effect on 10 December 2025, and Snap has locked or removed hundreds of thousands of Australian accounts since. A parents' survey for the eSafety Commissioner found most children who had a Snapchat account still had one weeks later.

  1. 1 Snapchat 69.4%
  2. 2 TikTok 69.3%
  3. 3 Instagram 69.1%
  4. 4 Facebook 63.6%
  5. 5 YouTube 48.5%
Share of Australian children aged 8-15 with an account on each platform before 10 December 2025 who still had one in January and February 2026, as reported by parents to eSafety. (eSafety Commissioner (compliance update), Mar 2026)
  • Snap said in November 2025 that from 10 December 2025 it would take steps to lock the accounts of users in Australia under 16. (Snap Inc. (newsroom, Nov 2025), Nov 2025)
  • Snap said it removed approximately 400,000 accounts in the fourth quarter of 2025 after bringing in platform-level age verification in Australia. (Snap Inc. (Q4 2025 investor letter), Feb 2026)
  • Snap says over 75% of time spent on Snapchat in Australia is messaging with close friends and family. (Snap Inc. (Australia minimum age post), Feb 2026)
  • Of Australian children aged 8-15 who had a Snapchat account before the rule took effect, 69.4% still had one between 19 January and 2 February 2026, in eSafety's survey of 898 parents and carers. (eSafety Commissioner (compliance update), Mar 2026)
  • In a survey Snap commissioned from YouGov of 500 Australian parents of teens aged 13-17, run 13-19 February 2026, 73% supported the under-16 restrictions but only 11% said the policy is "definitely" achieving its goals, and 22% said their teen had already found ways onto restricted platforms. (Snap Inc. (YouGov survey for Snap), 2026)

Snap's account counts are its own claims, each with its own date, and are not added together. The eSafety figures come from a survey of parents and carers. The YouGov survey was paid for by Snap, which says it complied with the law "nonetheless"; its margin of error is about 4.5 points.

How many people use Snapchat in the EU?

Snapchat reaches close to 100 million people a month in the EU, by Snap's own count under the Digital Services Act. France had 28.8 million of them in the first half of 2026, more than Germany.

  1. 1 France 28.8m
  2. 2 Germany 19.5m
  3. 3 Netherlands 7.1m
  4. 4 Poland 5.6m
Snapchat average monthly active recipients in selected EU countries, January to June 2026, in millions, from Snap's Digital Services Act report. (Snap Inc. (EU DSA report H1 2026), Aug 2026)

These are Snap's own EU-only figures under the Digital Services Act: registered users who opened the app at least once in a month, averaged over the period. Snap says its method has changed over time and the figures are not intended to be compared between periods, so each is given with its own date and no trend is drawn. They are not compared with Snap's Europe daily users, which cover a wider region and a different measure.

How much content does Snap act on?

Snap acts against millions of pieces of content and accounts every six months, most often for sexual content, and its enforcement counts have risen in each half-year since early 2025. Snap estimates that only a tiny share of views contain content that breaks its rules.

  1. 1 Sexual content 7,985,215
  2. 2 Child sexual exploitation 1,457,878
  3. 3 Drugs 1,298,054
  4. 4 Harassment and bullying 553,294
  5. 5 Hate speech 450,122
  6. 6 Weapons 443,699
  7. 7 Spam 401,877
Snap Community Guidelines enforcements worldwide by policy reason, January to June 2026, the seven largest categories. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • Those actions hit 7,914,957 unique accounts; 3.89 million enforcements were in North America, 3.53 million in Europe and 5.76 million in the Rest of World. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • Snap received 26,520,872 user reports of Community Guidelines violations in the first half of 2026 and took 8,019,172 enforcement actions in response, with a median turnaround of about 1 minute. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • Separately, Snap detected and enforced 5,160,997 violations on its own initiative in the first half of 2026. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • Snap's violative view rate was about 0.02% in the first half of 2026: about 2 of every 10,000 Snap and Story views contained content that broke its rules. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • In the first half of 2026 Snap enforced against 2,019,092 pieces of child sexual exploitation and abuse content, disabled 270,049 accounts and made 431,830 reports to NCMEC. (Snap Inc. (Transparency Report H1 2026), Oct 2026)
  • In the second half of 2025 Snap took 10,468,568 enforcement actions against 6,324,545 unique accounts, and its violative view rate was about 0.01%. (Snap Inc. (Transparency Report H2 2025), Jun 2026)
  • In the same period it enforced against 1,644,877 pieces of child sexual exploitation and abuse content, disabled 245,643 accounts and made 397,402 reports to NCMEC. (Snap Inc. (Transparency Report H2 2025), Jun 2026)
  • In the first half of 2025 Snap took 9,674,414 enforcement actions against 5,794,201 unique accounts, with a violative view rate of 0.01%. (Snap Inc. (Transparency Report H1 2025), Dec 2025)

All figures are Snap's own counts under its own rules, worldwide. Rising counts can reflect changes in detection as well as in volume. Snap restated some first-half 2025 child safety figures in May 2026, so they are not given here, and reports before 2025 use different tables and methods and are not compared.

How often do governments ask Snap for user data?

US police and courts send Snap tens of thousands of requests for user data every six months, mostly search warrants, and Snap hands over some data in most cases. Outside the US, the UK, France and Germany send the most.

  1. 1 United Kingdom 12,788
  2. 2 France 10,402
  3. 3 Germany 7,279
  4. 4 Sweden 2,834
  5. 5 India 2,713
Other information requests to Snap from governments outside the US, January to June 2026, selected countries. Emergency disclosure requests are counted separately. (Snap Inc. (Government Requests H1 2026), 2026)
  • The US requests in the first half of 2026 covered 53,462 accounts, and Snap produced some data for 84.6% of them; search warrants were the largest type, at 16,838, and subpoenas numbered 6,508. (Snap Inc. (Government Requests H1 2026), 2026)
  • The US total included 3,222 emergency disclosure requests, for 68.2% of which Snap produced some data. (Snap Inc. (Government Requests H1 2026), 2026)
  • Outside the US, the UK also sent 2,983 emergency disclosure requests in the first half of 2026, Germany 1,561, France 1,490, Sweden 1,054 and India 551. (Snap Inc. (Government Requests H1 2026), 2026)
  • Snap received 8 government orders to remove content or accounts that did not otherwise break its rules in the first half of 2026, and none led to removal. (Snap Inc. (Government Requests H1 2026), 2026)
  • Snap received 250-499 US national security requests in the first half of 2026, covering 1,500-1,749 account identifiers; these can only be reported in bands. (Snap Inc. (Government Requests H1 2026), 2026)

All figures are Snap's own. Snap says that from 1 April 2026 it changed how it counts certain requests with several parts, so the first half of 2026 is not compared with earlier periods. US national security requests are disclosed only in bands of 250.

When did Snap go public?

Snap listed on the New York Stock Exchange in March 2017. Snapchat's daily audience is now about three times its size at the IPO, calculated from Snap's figures.

  • Snap sold 200,000,000 Class A shares in its initial public offering at $17.00 per share, listing on the New York Stock Exchange as "SNAP"; the prospectus is dated 1 March 2017. (Snap Inc. (IPO prospectus, Form 424B4), Mar 2017)
  • The Class A shares sold in the IPO carry no voting rights. (Snap Inc. (IPO prospectus, Form 424B4), Mar 2017)
  • At the IPO Snap said 158 million people used Snapchat daily on average, over 2.5 billion Snaps were created every day, daily users visited Snapchat more than 18 times a day, and its community spent an average of 25 to 30 minutes on Snapchat every day. (Snap Inc. (IPO prospectus, Form 424B4), Mar 2017)
  • In its first quarter as a public company Snap made revenue of $149.6 million and a net loss of $2.21 billion, which included $2.0 billion of stock-based compensation recognised when its IPO registration became effective. (Snap Inc. (Q1 2017 results release), May 2017)

IPO figures come from Snap's final prospectus filed with the US Securities and Exchange Commission. Engagement figures at the IPO are Snap's own claims for the fourth quarter of 2016 and Snap does not state its method, so they are not compared with later claims.

Glossary

DAU
Daily active users: Snap's count of registered, logged-in users who open Snapchat on a given day, averaged over the quarter.
MAU
Monthly active users: Snap's count of users active in a 30-day period. From 2027 it will be Snap's main audience number.
ARPU
Average revenue per user: Snap's quarterly revenue divided by average daily active users, until 2027.
Rest of World
Snap's region for every country outside North America and Europe.
Other Revenue
Snap's revenue from sources other than advertising, mostly subscriptions such as Snapchat+.
Snapchat+
Snap's paid subscription, launched in 2022, with early and extra features.
Ad reach
The number of users advertisers can target with Snapchat ads, from Snap's ad tools as compiled by Kepios. It is not a count of unique people.
DSA
The EU Digital Services Act, which requires large platforms to publish user numbers and moderation data for the EU.
Monthly active recipients
The EU users a platform reports under the DSA, averaged over a reporting period.
Spotlight
Snapchat's feed of short videos.
eCPM
Effective cost per thousand ad impressions, a measure of what advertisers pay.
Violative view rate
Snap's estimate of the share of Snap and Story views that contained content breaking its rules.
NCMEC
The US National Center for Missing and Exploited Children, to which US platforms report child sexual abuse material.
Emergency disclosure request
A request from police for user data where there is a risk of death or serious harm.

Methodology and sources

Figures come from Snap's own quarterly results releases, investor letters, SEC filings, transparency reports and EU DSA reports, from survey researchers (Pew Research Center, the Swedish Internet Foundation, ACMA and Australia's eSafety Commissioner) and from Kepios. Each figure links to the body that published it, with the date. Snap's user and revenue figures are company-reported and are not independently audited; company claims are dated and kept in Snap's wording. Snap's daily and monthly users, its EU monthly active recipients, ad reach and survey shares are kept apart and never added together or compared. Subscriber counts for Snapchat+ alone and for all subscription products are labelled and not charted together. Figures we calculated from Snap's numbers say so. The page is reviewed monthly and the date is shown at the top.