Social Media Statistics Updated November 2026

Human Written & Fact Checked · Updated

161 Facebook Statistics for 2026

Facebook had 3.07 billion monthly users and 2.11 billion daily users worldwide in December 2023, the last time Meta reported Facebook on its own. Since 2024 Meta counts only people across all its apps, 3.64 billion a day in September 2026. Facebook's newest count of its own is for the EU, where it had 263,527,269 average monthly active recipients in the first half of 2026.

This page gathers the latest Facebook figures in one place: users worldwide and by region since 2012, users in Europe, the EU, the US and other countries, teens, news use, Meta's apps as a group, advertising revenue, revenue per user, fake accounts, scams and content moderation. Every number links to the filing, report or survey that published it, with the date.

Facebook numbers are easy to mix up. Facebook's own user counts, Meta's count of people across all its apps, its EU figures under the Digital Services Act, survey shares and app data each measure something different. Each figure here says what it measures, and figures on different bases are never charted together or compared.

Headline figures

How many people use Facebook?

There is no current, exact count of Facebook users worldwide. Meta last reported Facebook's daily and monthly users for December 2023, and since then the only Facebook-only figures are its EU counts under the Digital Services Act and rounded remarks by its chief executive on earnings calls.

2,912m Q4 2021 2,936m Q1 2022 2,934m Q2 2022 2,958m Q3 2022 2,963m Q4 2022 2,989m Q1 2023 3,030m Q2 2023 3,049m Q3 2023 3,065m Q4 2023
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Facebook monthly active users worldwide at the end of each quarter, Q4 2021 to Q4 2023, in millions. Monthly users dipped in Q2 2022 and passed 3 billion in Q2 2023. Q4 2023 is the last count Meta published.
PeriodValue
Q4 20212,912m
Q1 20222,936m
Q2 20222,934m
Q3 20222,958m
Q4 20222,963m
Q1 20232,989m
Q2 20233,030m
Q3 20233,049m
Q4 20233,065m
Facebook monthly active users worldwide at the end of each quarter, Q4 2021 to Q4 2023, in millions. Monthly users dipped in Q2 2022 and passed 3 billion in Q2 2023. Q4 2023 is the last count Meta published. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Mark Zuckerberg said on Meta's July 2026 earnings call: "Facebook has reached more than 2 billion daily actives for a while now." He gave no exact figure. (Meta (Q2 2026 earnings call), Jul 2026)
  • At the end of 2025 he said Meta had "more than 2 billion daily actives each on Facebook and WhatsApp", with Instagram "just shy of that". (Meta (Q4 2025 earnings call), Jan 2026)
  • Meta's 2023 annual report said: "Beginning with our Quarterly Report on Form 10-Q to be filed for the first quarter of 2024, we will no longer report DAUs, MAUs, ARPU, and MAP". It kept daily active people (DAP) and revenue per person (ARPP), now calculated on DAP. (Meta (Form 10-K 2023), Feb 2024)
  • On its February 2024 earnings call Meta said it was "transitioning away from reporting Facebook-specific metrics" and would no longer report Facebook daily and monthly active users or Family monthly active people. (Meta (Q4 2023 earnings call), Feb 2024)
  • Users in India, Bangladesh and Nigeria were the top three sources of growth in Facebook daily users in December 2023, Meta said. (Meta (Form 10-K 2023), Feb 2024)
  • A year earlier Facebook averaged 2.00 billion daily users in December 2022 and had 2.96 billion monthly users at 31 December 2022. (Meta (Q4 2022 results), Feb 2023)
  • Facebook's daily users were 67% of its monthly users worldwide in each quarter of 2022, 68% in the first three quarters of 2023 and 69% in the fourth quarter of 2023. (Meta (Q4 2023 earnings slides), Feb 2024)

Meta stopped reporting Facebook daily users (DAU), monthly users (MAU) and revenue per user (ARPU) from the first quarter of 2024, so the figures for December 2023 are the latest Facebook-only worldwide counts and are not current. Later Facebook figures are the chief executive's rounded remarks and Meta's EU-only counts under the Digital Services Act. Meta's daily active people (DAP) covers all its apps together and is not a count of Facebook users.

How fast has Facebook grown?

Facebook passed 1 billion monthly users in 2012, 2 billion in 2017 and 3 billion in 2023, on its own counts. Its users moved to mobile in the early 2010s, and daily use grew faster than monthly use, so a larger share of users came back every day.

618m 2012 757m 2013 890m 2014 1,038m 2015 1,227m 2016 1,401m 2017 1,523m 2018 1,657m 2019 1,845m 2020 1,929m 2021 2,000m 2022 2,110m 2023
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Facebook daily active users worldwide, average for December of each year, 2012-2023, in millions. Each year comes from the release for that year; the link is to the latest one. The counting method changed in Q3 2018.
PeriodValue
2012618m
2013757m
2014890m
20151,038m
20161,227m
20171,401m
20181,523m
20191,657m
20201,845m
20211,929m
20222,000m
20232,110m
Facebook daily active users worldwide, average for December of each year, 2012-2023, in millions. Each year comes from the release for that year; the link is to the latest one. The counting method changed in Q3 2018. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Facebook had 1.01 billion monthly users at 30 September 2012, up 26% on a year earlier, and 584 million daily users on average that September. (Facebook Inc. (Q3 2012 results), Oct 2012)
  • Mobile monthly users were 604 million at 30 September 2012. (Facebook Inc. (Q3 2012 results), Oct 2012)
  • Facebook had 1.39 billion monthly users at 31 December 2014, up 13% on a year earlier. (Facebook Inc. (Form 10-K 2014), Jan 2015)
  • Mobile daily users averaged 745 million in December 2014, up 34% from 556 million a year earlier, and 589 million people used Facebook only on mobile, up 49%. (Facebook Inc. (Form 10-K 2014), Jan 2015)
  • Mobile daily users were 934 million in December 2015, up 25%, and mobile monthly users 1.44 billion at the end of 2015, up 21%. (Facebook Inc. (Form 10-K 2015), Jan 2016)
  • Daily users averaged 1,007 million in September 2015, the first quarter above 1 billion in Facebook's charts. (Facebook Inc. (Form 10-K 2016), Feb 2017)
  • Facebook passed 2 billion monthly users in the second quarter of 2017, with 2.01 billion at 30 June 2017 and 1.32 billion daily users on average in June, both up 17%. (Facebook Inc. (Q2 2017 results), Jul 2017)
  • From the third quarter of 2018 Facebook changed how it counted users to "exclude certain data signals that were previously misclassified as user account activity". Without the change, worldwide MAU for Q3 2018 would have been 2,280 million, against 2,271 million reported. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • Facebook had 2.50 billion monthly users at 31 December 2019. (Facebook Inc. (Q4 2019 results), Jan 2020)
  • Monthly users were 2.80 billion at 31 December 2020, the first year of the pandemic. (Facebook Inc. (Q4 2020 results), Jan 2021)
  • Daily users were 66% of monthly users in every quarter from Q4 2019 to Q4 2021, except the first quarter of 2020, when the share was 67%. (Meta (Q4 2021 earnings slides), Feb 2022)
  • Facebook averaged 2.06 billion daily users in June 2023, up 5% on a year earlier. (Meta (Q2 2023 results), Jul 2023)

All user figures are Facebook Inc.'s and Meta's own, worldwide. The counting method changed from Q3 2018, so earlier and later figures are not exactly like for like. Separate mobile user figures shown here run to 2015.

Where do Facebook's users live?

Asia-Pacific has been Facebook's biggest region for daily users since 2016, with Rest of World second. US & Canada has the fewest users of Meta's four regions but, as the revenue sections show, brings in the most money per user.

  1. 1 Asia-Pacific 914m
  2. 2 Rest of World 683m
  3. 3 Europe 308m
  4. 4 US & Canada 205m
Facebook daily active users by Meta region, December 2023 average, in millions. These are the last regional figures Meta published. (Meta (Q4 2023 earnings slides), Feb 2024)
  • At the end of 2023 Facebook had 1,367 million monthly users in Asia-Pacific, 1,018 million in Rest of World, 408 million in Europe and 272 million in US & Canada. (Meta (Q4 2023 earnings slides), Feb 2024)
  • In December 2012 Facebook averaged 618 million daily users, and Europe was its largest region with 169 million, ahead of Rest of World (161 million), Asia-Pacific (153 million) and US & Canada (135 million). (Facebook Inc. (Form 10-K 2014), Jan 2015)
  • At the end of 2014 Facebook had 449 million monthly users in Asia-Pacific, 436 million in Rest of World, 301 million in Europe and 208 million in US & Canada. (Facebook Inc. (Form 10-K 2014), Jan 2015)
  • In December 2016 Asia-Pacific had 396 million daily users, ahead of Rest of World on 388 million, Europe on 262 million and US & Canada on 180 million. (Facebook Inc. (Form 10-K 2016), Feb 2017)
  • In December 2016, 78% of Facebook's monthly users in US & Canada used it daily, against 75% in Europe, 64% in Rest of World and 59% in Asia-Pacific. (Facebook Inc. (Form 10-K 2016), Feb 2017)
  • Asia-Pacific passed 1 billion Facebook monthly users in the second quarter of 2019, at 1,003 million. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • US & Canada daily users stayed between 184 million and 186 million from Q4 2017 to Q4 2018, and were 190 million in Q4 2019. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • Asia-Pacific monthly users rose from 1,038 million in Q4 2019 to 1,278 million in Q4 2021, and Rest of World from 817 million to 945 million. (Meta (Q4 2021 earnings slides), Feb 2022)

All regional figures are Meta's own and stop at Q4 2023, the last quarter Meta reported Facebook users. In 2012-2014 Facebook's count of daily users also included people who shared to Facebook from other websites.

Has Facebook lost users in Europe?

Yes, twice in Meta's own figures: in 2018, when the EU's General Data Protection Regulation (GDPR) came in, and in 2022, after Russia blocked Facebook. Europe's monthly users had not returned to their end-2021 level by the end of 2023, the last quarter Meta reported.

427m Q4 2021 418m Q1 2022 407m Q2 2022 408m Q3 2022 407m Q4 2022 411m Q1 2023 409m Q2 2023 408m Q3 2023 408m Q4 2023
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Facebook monthly active users in Meta's Europe region, which includes Russia and Turkey, at the end of each quarter, Q4 2021 to Q4 2023, in millions. Russia blocked Facebook in early 2022.
PeriodValue
Q4 2021427m
Q1 2022418m
Q2 2022407m
Q3 2022408m
Q4 2022407m
Q1 2023411m
Q2 2023409m
Q3 2023408m
Q4 2023408m
Facebook monthly active users in Meta's Europe region, which includes Russia and Turkey, at the end of each quarter, Q4 2021 to Q4 2023, in millions. Russia blocked Facebook in early 2022. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Facebook's finance chief said in July 2018 that monthly and daily users in Europe "were both down slightly quarter-over-quarter due to the GDPR rollout". (Facebook Inc. (Q2 2018 earnings call), Jul 2018)
  • Europe's daily users fell from 282 million in Q1 2018 to 279 million in Q2 2018, and its monthly users from 377 million to 376 million. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • Europe's monthly users rose from 394 million in Q4 2019 to 427 million in Q4 2021. (Meta (Q4 2021 earnings slides), Feb 2022)
  • Meta's finance chief said in April 2022 that "Europe DAUs and MAUs declined sequentially and were negatively impacted by the loss of users in Russia following the government's block of Facebook in the country". (Meta (Q1 2022 earnings call), Apr 2022)
  • Meta said "government restrictions on Facebook access in Russia were implemented in late February through early March" 2022, and added: "we do expect there to be a sequential decline in MAUs in Europe." (Meta (Q1 2022 earnings call), Apr 2022)
  • Europe's daily users fell from 309 million in Q4 2021 to 303 million in the second and third quarters of 2022. (Meta (Q4 2023 earnings slides), Feb 2024)

Regional figures are Meta's own. Its Europe region includes Russia and Turkey, so it is wider than the EU, and these figures are not compared with Meta's EU-only counts under the Digital Services Act. Causes are given only where Meta stated them.

How many people use Facebook in the EU?

Meta's count of Facebook users in the EU has stayed within a few million of 260 million since it began reporting under the Digital Services Act. France, Italy and Germany are Facebook's biggest EU markets.

  1. 1 France 42,833,528
  2. 2 Italy 36,428,069
  3. 3 Germany 32,089,162
  4. 4 Spain 27,055,087
  5. 5 Poland 24,778,058
  6. 6 Romania 12,731,974
  7. 7 Netherlands 10,104,958
  8. 8 Belgium 8,042,219
  9. 9 Portugal 7,857,650
  10. 10 Sweden 7,218,606
  11. 11 Hungary 7,129,792
  12. 12 Czechia 6,652,235
  13. 13 Greece 6,511,774
Facebook average monthly active recipients by EU country, July to December 2025, the 13 largest. These are Meta's own estimates under the Digital Services Act. (Meta (DSA transparency report, H2 2025), Feb 2026)

Meta's DSA figures cover the EU-27 only and count logged-in users who visited in the past 30 days, averaged over the reporting period. Meta says they are not unique people. The 2023-2024 windows (April to September, October to March) overlap the calendar halves, so the series is not a clean half-year run. They are not compared with Meta's worldwide counts or with survey shares.

How many Americans use Facebook?

Facebook is the second most used platform in the US after YouTube, and the share of adults using it has barely moved in a decade. Women, rural Americans and people aged 30-49 are the most likely to use it.

54% Aug 2012 62% Apr 2015 68% Apr 2016 68% Jan 2018 69% Feb 2019 69% Feb 2021 68% Sep 2023 70% Jun 2024 71% Jun 2025 70% Jun 2026
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Share of US adults who say they ever use Facebook, by survey date, from Pew's trend table. One survey is shown for years with more than one.
PeriodValue
Aug 201254%
Apr 201562%
Apr 201668%
Jan 201868%
Feb 201969%
Feb 202169%
Sep 202368%
Jun 202470%
Jun 202571%
Jun 202670%
Share of US adults who say they ever use Facebook, by survey date, from Pew's trend table. One survey is shown for years with more than one. (Pew Research Center (social media fact sheet), Oct 2026)

Pew's ever-use figures (National Public Opinion Reference Survey) and daily-use figures (American Trends Panel) come from different surveys and are not combined or charted together. Pew changed how it ran the ever-use survey in 2023 and 2024. All are shares of US adults and are not compared with Meta's own counts.

Do teenagers still use Facebook?

Far fewer US teens use Facebook than a decade ago, and few use it every day. YouTube, TikTok, Instagram and Snapchat all reach more teens daily.

71% 2014-15 32% 2022 33% 2023 32% 2024 31% 2025
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Share of US teens aged 13-17 who say they use Facebook, by survey year, from Pew's trend table. The first survey ran in 2014 and 2015.
PeriodValue
2014-1571%
202232%
202333%
202432%
202531%
Share of US teens aged 13-17 who say they use Facebook, by survey year, from Pew's trend table. The first survey ran in 2014 and 2015. (Pew Research Center (Teens, Social Media and AI Chatbots 2025), Dec 2025)

Pew's teen figures are shares of all US teens aged 13 to 17, with non-users counted as not using. They come from a separate survey and are not compared with adult figures or with Meta's counts.

How popular is Facebook outside the US?

Facebook is the platform the most internet users say they used in the past month in GWI's worldwide survey, and the most used platform among Australian adults. In Sweden it is second to YouTube over a year and close to Instagram for daily use. In both countries it is far more popular with adults than with children.

  1. 1 YouTube 77%
  2. 2 Facebook 69%
  3. 3 Instagram 66%
  4. 4 Messenger 66%
  5. 5 WhatsApp 51%
  6. 6 Snapchat 38%
  7. 7 LinkedIn 27%
  8. 8 TikTok 22%
  9. 9 Pinterest 18%
  10. 10 X 13%
Share of Swedish internet users aged 8 and over who used each platform in the past 12 months, 2026. Fieldwork was in January 2026. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)

Each figure keeps its own base. GWI's shares are survey answers from internet users aged 16 and over; the time figures are measured app data for mobile apps only, per active user of each app; ACMA surveys Australian adults, eSafety surveyed Australian parents of children aged 8 to 15, and Internetstiftelsen surveys Swedish internet users aged 8 and over. None is compared with another or with Meta's user counts.

How many people get news on Facebook?

Facebook is still the most used platform for news on average across the Reuters Institute's markets, and in the US on Pew's survey. Its lead varies by country: it tops the list in Australia, the US and the UK but trails Instagram in Brazil and YouTube in Japan and India.

  1. 1 Australia 40%
  2. 2 India 39%
  3. 3 United States 36%
  4. 4 Brazil 30%
  5. 5 United Kingdom 21%
  6. 6 Germany 21%
  7. 7 Japan 5%
Share of online adults who used Facebook for news in the past week, 2026, in selected Reuters Institute markets. India's sample is younger and English-speaking, not the national population. (Reuters Institute (Digital News Report 2026), Jun 2026)

The Reuters Institute asks online adults whether they used a platform for news in the past week; Pew asks US adults whether they regularly get news there. The two are different measures and are not compared. Reuters repolled its platform questions in March 2026 and advises caution with year-on-year changes, and its averages are across the 48 markets surveyed, not the world population.

How many people use Meta's apps?

More people use at least one of Meta's apps every day than ever before, on the company's own estimate, though the count dipped slightly in early 2026. This count of daily active people (DAP) covers Facebook, Instagram, Messenger and WhatsApp together, so it is not a count of Facebook users.

3.29bn Q3 2024 3.35bn Q4 2024 3.43bn Q1 2025 3.48bn Q2 2025 3.54bn Q3 2025 3.58bn Q4 2025 3.56bn Q1 2026 3.60bn Q2 2026 3.64bn Q3 2026
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Meta Family daily active people worldwide by quarter, Q3 2024 to Q3 2026, in billions. This counts people using at least one Meta app, not Facebook users.
PeriodValue
Q3 20243.29bn
Q4 20243.35bn
Q1 20253.43bn
Q2 20253.48bn
Q3 20253.54bn
Q4 20253.58bn
Q1 20263.56bn
Q2 20263.60bn
Q3 20263.64bn
Meta Family daily active people worldwide by quarter, Q3 2024 to Q3 2026, in billions. This counts people using at least one Meta app, not Facebook users. (Meta (Q3 2026 earnings slides), Oct 2026)
  • Meta said the slight decline in DAP in the first quarter of 2026 "was driven by internet disruptions in Iran", which were largely restored in the second quarter, "as well as a restriction on access to WhatsApp in Russia". (Meta (Q3 2026 earnings slides), Oct 2026)
  • Meta (then Facebook Inc.) reported 2.26 billion daily active people in December 2019 and 2.89 billion monthly active people (MAP) at the end of 2019. (Facebook Inc. (Q4 2019 results), Jan 2020)
  • DAP rose 15% to 2.60 billion in December 2020, and MAP was 3.30 billion at the end of the year. (Facebook Inc. (Q4 2020 results), Jan 2021)
  • DAP was 2.82 billion in December 2021, up 8%, and MAP 3.59 billion. (Meta (Q4 2021 results), Feb 2022)
  • Meta had 3.74 billion monthly active people at 31 December 2022. (Meta (Q4 2022 results), Feb 2023)
  • DAP averaged 3.19 billion in December 2023, up 8% on a year earlier. (Meta (Q4 2023 results), Feb 2024)
  • Meta's last monthly count, for Q4 2023, was 3.98 billion monthly active people; it then stopped reporting MAP. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Zuckerberg said in July 2026 that "Instagram reached 2 billion daily actives" and "Threads crossed 500 million monthly actives". (Meta (Q2 2026 earnings call), Jul 2026)
  • WhatsApp hit "an all-time messaging record, peaking at 30 million messages sent per second during the World Cup Final", he said on the same call. (Meta (Q2 2026 earnings call), Jul 2026)
  • In April 2025 Zuckerberg said WhatsApp had "more than 3 billion monthly actives", with more than 100 million people in the US, and Messenger was used by more than a billion people each month. (Meta (Q1 2025 earnings call), Apr 2025)
  • Threads had "more than 350 million monthly actives" in April 2025, he said. (Meta (Q1 2025 earnings call), Apr 2025)

Daily active people (DAP) and monthly active people (MAP) are Meta's estimates of unique people using at least one of its apps, so they are not Facebook user counts and are not compared with Facebook DAU or MAU. Meta stopped reporting MAP after Q4 2023. App milestones are rounded remarks by Meta's chief executive on earnings calls.

How much does Meta make from advertising?

Almost all of Meta's revenue comes from ads shown on Facebook, Instagram and its other apps, and its advertising revenue has risen every year since 2022. Meta does not report Facebook's revenue on its own.

$113.642bn 2022 $131.948bn 2023 $160.633bn 2024 $196.175bn 2025
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Meta advertising revenue worldwide by year, 2022-2025, in billions of US dollars. Each year comes from the release for that year; the link is to the latest one.
PeriodValue
2022$113.642bn
2023$131.948bn
2024$160.633bn
2025$196.175bn
Meta advertising revenue worldwide by year, 2022-2025, in billions of US dollars. Each year comes from the release for that year; the link is to the latest one. (Meta (Q4 2025 results), Jan 2026)
  • Meta's total revenue was $200.966 billion in 2025, and its advertising revenue grew 22% on the year. (Meta (Q4 2025 results), Jan 2026)
  • Advertising brought in $58.137 billion in the fourth quarter of 2025, against $46.783 billion a year earlier. (Meta (Q4 2025 results), Jan 2026)
  • Advertising revenue was $38.706 billion in the fourth quarter of 2023, against $31.254 billion a year earlier. (Meta (Q4 2023 results, Exhibit 99.1), Feb 2024)
  • Meta's advertising revenue was $63.061 billion in the third quarter of 2026, against $50.082 billion a year earlier. (Meta (Q3 2026 results, Exhibit 99.1), Oct 2026)
  • For the first nine months of 2026 advertising revenue was $177.449 billion, against $138.037 billion in the same period of 2025. (Meta (Q3 2026 results, Exhibit 99.1), Oct 2026)
  • Meta's total revenue was $64.60 billion in the third quarter of 2026, up 26% on a year earlier. (Meta (Q3 2026 results), Oct 2026)
  • In the third quarter of 2026 ad impressions across Meta's apps rose 10% year on year and the average price per ad rose 14%. (Meta (Q3 2026 results), Oct 2026)
  • Ad impressions rose 12% in 2025 and 11% in 2024; the average price per ad rose 9% in 2025 and 10% in 2024. (Meta (Form 10-K 2025), Jan 2026)
  • In 2023 the number of ads Meta delivered rose 28% while the average price per ad fell 9%; in 2022 ad numbers rose 18% and prices fell 16%. (Meta (Form 10-K 2023), Feb 2024)
  • Meta said the fall in price per ad in 2023 came from more ads delivered, "especially in geographies and in products, such as Reels, that monetize at lower rates". (Meta (Form 10-K 2023), Feb 2024)
  • In the second quarter of 2023 ad impressions rose 34% year on year and the average price per ad fell 16%. (Meta (Q2 2023 results), Jul 2023)
  • Mobile advertising made up about 87% of Facebook's advertising revenue in the second quarter of 2017. (Facebook Inc. (Q2 2017 results), Jul 2017)

All figures are Meta's own GAAP results, worldwide, for all its apps; Meta does not report Facebook's revenue or ad numbers on their own. Nine-month figures are year to date, not full years. Ad impression and price figures are growth rates only.

Where does Meta's revenue come from?

US & Canada brings in the most revenue on Meta's estimate of where its users are, followed by Europe. In 2026 revenue has grown fastest in Rest of World and US & Canada, where the price of ads rose most.

  1. 1 US & Canada $28,905m
  2. 2 Europe $14,462m
  3. 3 Asia-Pacific $11,890m
  4. 4 Rest of World $9,344m
Meta revenue by user geography, third quarter of 2026, in millions of US dollars. Regions are based on where Meta estimates its users are. (Meta (Form 10-Q Q3 2026), Oct 2026)
  • In the third quarter of 2026 revenue rose 33% in US & Canada, 18% in Europe, 16% in Asia-Pacific and 34% in Rest of World, by user geography. (Meta (Form 10-Q Q3 2026), Oct 2026)
  • Two years earlier, in the third quarter of 2024, revenue was $17,609 million in US & Canada and $5,268 million in Rest of World. (Meta (Form 10-Q Q3 2026), Oct 2026)
  • In the third quarter of 2026 ad impressions rose 14% in Asia-Pacific and 8% in each other region; the average price per ad rose 24% in Rest of World, 23% in US & Canada, 10% in Europe and 1% in Asia-Pacific. (Meta (Form 10-Q Q3 2026), Oct 2026)
  • In the fourth quarter of 2025 revenue by user geography was $26,472 million in US & Canada, $14,480 million in Europe, $11,182 million in Asia-Pacific and $7,759 million in Rest of World, $59,893 million in all. (Meta (Form 10-K 2025), Jan 2026)
  • In 2025 revenue rose 21% in US & Canada, 24% in Europe, 20% in Asia-Pacific and 27% in Rest of World. (Meta (Form 10-K 2025), Jan 2026)
  • In the fourth quarter of 2023 revenue was $18,585 million in US & Canada, $9,441 million in Europe, $7,512 million in Asia-Pacific and $4,573 million in Rest of World, $40,111 million in all. (Meta (Form 10-K 2025), Jan 2026)
  • In the fourth quarter of 2025 ad impressions rose 24% in Asia-Pacific, 14% in Rest of World and 13% in both US & Canada and Europe; price per ad rose 15% in Rest of World, 12% in Europe and 9% in US & Canada and fell 2% in Asia-Pacific. (Meta (Form 10-K 2025), Jan 2026)
  • In the fourth quarter of 2023 worldwide ad impressions rose 21%, and 30% in Asia-Pacific, where the average price per ad fell 6%. (Meta (Form 10-K 2025), Jan 2026)

Revenue by user geography is Meta's estimate of where the users who see its ads are, and covers all Meta revenue. Meta's 10-Q also splits revenue by the address of the advertiser, which gives different regional figures; that split is not used here. Ad impression and price changes cover all Meta's apps and are growth rates only.

How much does Meta earn per Facebook user?

Meta earned far more per Facebook user in US & Canada than in any other region when it last reported the figure, at the end of 2023. Since 2024 it reports only revenue per person across all its apps (ARPP), which is a different measure.

$9.00 2014 $13.70 2015 $19.81 2016 $34.86 2018 $41.41 2019 $53.56 2020 $60.57 2021 $58.77 2022 $68.44 2023
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Facebook average revenue per user (ARPU) in US & Canada in the fourth quarter of each year, in US dollars. Each year comes from the release for that year; the link is to the latest one. Q4 2017 is not in the releases used and is left out.
PeriodValue
2014$9.00
2015$13.70
2016$19.81
2018$34.86
2019$41.41
2020$53.56
2021$60.57
2022$58.77
2023$68.44
Facebook average revenue per user (ARPU) in US & Canada in the fourth quarter of each year, in US dollars. Each year comes from the release for that year; the link is to the latest one. Q4 2017 is not in the releases used and is left out. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Worldwide Facebook ARPU was $13.12 in the fourth quarter of 2023, against $10.86 a year earlier; it was $23.14 in Europe and $4.50 in Rest of World. (Meta (Q4 2023 earnings slides), Feb 2024)
  • Annual worldwide Facebook ARPU was $44.60 in 2023, up 13%; it rose 21% in Europe, 20% in Rest of World, 11% in Asia-Pacific and 10% in US & Canada. (Meta (Form 10-K 2023), Feb 2024)
  • In the fourth quarter of 2021 worldwide ARPU was $11.57: $19.68 in Europe, $4.89 in Asia-Pacific and $3.43 in Rest of World. (Meta (Q4 2021 earnings slides), Feb 2022)
  • In the fourth quarter of 2019 worldwide ARPU was $8.52: $13.21 in Europe, $3.57 in Asia-Pacific and $2.48 in Rest of World. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • Advertising alone brought in $40.50 per Facebook user in US & Canada in the fourth quarter of 2019. (Facebook Inc. (Q4 2019 earnings slides), Jan 2020)
  • Worldwide ARPU for 2016 was $15.98, up 34% on 2015. (Facebook Inc. (Form 10-K 2016), Feb 2017)
  • In the fourth quarter of 2014 quarterly ARPU was $2.81 worldwide, $3.45 in Europe, $1.27 in Asia-Pacific and $0.94 in Rest of World. (Facebook Inc. (Form 10-K 2016), Feb 2017)
  • Meta's revenue per person across its apps (ARPP) was $17.72 in the third quarter of 2026, against $14.46 a year earlier. (Meta (Q3 2026 earnings slides), Oct 2026)
  • Annual worldwide ARPP, the sum of the four quarters, was $57.03 in 2025, up 15% from 2024. (Meta (Form 10-K 2025), Jan 2026)
  • Meta recast ARPP on the new basis back to the fourth quarter of 2023, when it was $12.33; Family of Apps revenue was $58,938 million in the fourth quarter of 2025. (Meta (Form 10-K 2025), Jan 2026)

Facebook ARPU divides all Meta revenue in a region by its average Facebook monthly users, is quarterly, and stopped after Q4 2023; the fourth quarter is the seasonal high each year. ARPP divides Family of Apps revenue by average daily active people across all Meta apps, and Meta changed its definition in 2024 and recast it from Q4 2023. ARPU and ARPP are different measures and are not compared or charted together.

How many fake accounts and scams does Meta remove from Facebook?

Meta says it takes action on hundreds of millions to more than a billion fake Facebook accounts every quarter. These are actions, not unique accounts, and the numbers rise and fall from quarter to quarter.

631m Q1 2024 1.2bn Q2 2024 1.1bn Q3 2024 1.4bn Q4 2024 1bn Q1 2025 687m Q2 2025 698m Q3 2025 1.1bn Q4 2025 1.2bn Q1 2026 822m Q2 2026
View data table
Fake Facebook accounts Meta actioned worldwide by quarter, Q1 2024 to Q2 2026, in millions. These are actions, not unique accounts, and quarters are not added together.
PeriodValue
Q1 2024631m
Q2 20241.2bn
Q3 20241.1bn
Q4 20241.4bn
Q1 20251bn
Q2 2025687m
Q3 2025698m
Q4 20251.1bn
Q1 20261.2bn
Q2 2026822m
Fake Facebook accounts Meta actioned worldwide by quarter, Q1 2024 to Q2 2026, in millions. These are actions, not unique accounts, and quarters are not added together. (Meta (Community Standards Enforcement Report, fake accounts), 2026)
  • Meta estimates that less than 5% of its worldwide daily active people across its apps in the first and second quarters of 2026 were accounts that broke its rules and nothing else. (Meta (Community Standards Enforcement Report, fake accounts), 2026)
  • "We do not include blocked attempts in the metrics we report here," Meta says, so fake accounts blocked at sign-up are not counted. (Meta (Community Standards Enforcement Report, fake accounts), 2026)
  • Meta estimated that duplicate accounts may have made up about 10% of Facebook's worldwide monthly users in the fourth quarter of 2023, and false accounts about 4%. (Meta (Form 10-K 2023), Feb 2024)
  • About 3% of Meta's worldwide monthly active people in the fourth quarter of 2023 were accounts that only broke its rules, such as bots and spam, Meta estimated. (Meta (Form 10-K 2023), Feb 2024)
  • 92% of the scam ads Meta removed in 2025 were taken down before anyone reported them, it says. (Meta (Integrity Report H1 2026), Mar 2026)
  • Meta took down 10.9 million accounts linked to scam centres in Southeast Asia and the Middle East in 2025. (Meta (Integrity Report H1 2026), Mar 2026)

All figures are Meta's own and are not independently audited. Fake account figures count accounts actioned in each quarter, not unique fake accounts, and leave out blocked sign-up attempts. Duplicate and false account shares are Meta's estimates from its review of samples. Scam figures cover all of Meta's services, Facebook among them.

How much content does Meta remove from Facebook?

Meta's own reports show it acting on far less hateful content on Facebook in 2025 and 2026 than at its 2021 peak, and finding a smaller share of it before users report it. In the EU, most of its own-initiative actions on Facebook are account terminations.

1.6m Q4 2017 5.5m Q4 2019 26.9m Q4 2020 31.5m Q2 2021 11.0m Q4 2022 7.4m Q4 2023 5.8m Q4 2024 3.4m Q1 2025 1.2m Q3 2025 1.3m Q4 2025 1.3m Q1 2026 1.5m Q2 2026
View data table
Pieces of hateful content Meta actioned on Facebook worldwide, selected quarters, in millions. Meta renamed the policy from hate speech to hateful conduct; actions include removals and warning screens.
PeriodValue
Q4 20171.6m
Q4 20195.5m
Q4 202026.9m
Q2 202131.5m
Q4 202211.0m
Q4 20237.4m
Q4 20245.8m
Q1 20253.4m
Q3 20251.2m
Q4 20251.3m
Q1 20261.3m
Q2 20261.5m
Pieces of hateful content Meta actioned on Facebook worldwide, selected quarters, in millions. Meta renamed the policy from hate speech to hateful conduct; actions include removals and warning screens. (Meta (Community Standards Enforcement Report, hateful conduct), 2026)
  • Meta estimates that hateful content made up about 0.02% of content views on Facebook in the second quarter of 2026, against 0.10-0.11% in the third quarter of 2020, when it began reporting the measure. (Meta (Community Standards Enforcement Report, hateful conduct), 2026)
  • Meta found 66.4% of the hateful content it actioned on Facebook in the second quarter of 2026 before users reported it, against 95.0% in the fourth quarter of 2024 and a peak of 97.6% in the second quarter of 2021. (Meta (Community Standards Enforcement Report, hateful conduct), 2026)
  • Meta actioned 2.2 million pieces of bullying and harassment content on Facebook in the second quarter of 2026, against 3.3 million in the fourth quarter of 2025, 6.7 million in the fourth quarter of 2024 and a peak of 9.5 million in the first quarter of 2022. (Meta (Community Standards Enforcement Report, bullying and harassment), 2026)
  • In the EU from January to June 2026 Meta took 182,647,127 measures on Facebook on its own initiative under its terms, 167,756,461 of them after solely automated detection; 40,688,621 were content removals and 116,989,614 account terminations. (Meta (DSA transparency report, H1 2026), Aug 2026)
  • Facebook received 942,504 notices of illegal content in the EU under the DSA in the first half of 2026, and users filed 6,309,990 complaints with its internal complaints system. (Meta (DSA transparency report, H1 2026), Aug 2026)
  • Meta reported 5,913 content reviewers with EU-language expertise for Facebook and Instagram in the first half of 2026, including 2,319 for Spanish, 1,542 for Portuguese, 519 for French, 515 for German and 312 for Italian. (Meta (DSA transparency report, H1 2026), Aug 2026)
  • Facebook, Instagram and Threads sent over 9.9 million CyberTip reports of child sexual exploitation to the US National Center for Missing & Exploited Children (NCMEC) in the first half of 2026, Meta says. These are reports, not victims. (Meta (Integrity Report H2 2026), Oct 2026)
  • In the fourth quarter of 2025 the three apps sent over 2.6 million CyberTip reports, Meta reported. (Meta (Integrity Report H1 2026), Mar 2026)
  • Government requests for user data across Meta's services rose 11.1% in the second half of 2025, from 374,516 to 415,977, Meta reports; 80,009 came from the US. (Meta (Integrity Report H2 2026), Oct 2026)

All figures are Meta's own. Enforcement counts are actions on pieces of content, not unique posts or people, and prevalence is Meta's sampled estimate of the share of views. EU figures come from Meta's DSA report and cover the EU only; the reviewer count covers Facebook and Instagram together. NCMEC counts are reports sent, not victims, and cover Facebook, Instagram and Threads; government requests cover all Meta services.

Glossary

DAU
Daily active users: registered, logged-in Facebook users who visited Facebook or used Messenger on a given day. Meta reported it until Q4 2023.
MAU
Monthly active users: registered Facebook users active in the last 30 days, counted at quarter end. Meta reported it until Q4 2023.
DAP
Daily active people: Meta's estimate of unique people using at least one of Facebook, Instagram, Messenger and WhatsApp on a given day; Threads is not included. It is not a count of Facebook users.
MAP
Monthly active people: the same estimate over 30 days. Meta stopped reporting it after Q4 2023.
ARPU
Average revenue per user: Meta revenue in a region divided by average Facebook monthly users there, reported until Q4 2023.
ARPP
Average revenue per person: Family of Apps revenue divided by average daily active people across Meta's apps, on Meta's definition since 2024.
Family of Apps
Meta's apps as a group, including Facebook, Instagram, Messenger, WhatsApp and Threads.
DSA
The EU Digital Services Act, which requires large platforms to publish EU user numbers and moderation data.
Monthly active recipients
The EU users a platform reports under the DSA, averaged over a reporting period.
User geography
Meta's split of revenue by where it estimates its users are, as opposed to where advertisers are billed.
GWI
A market research firm whose survey of internet users aged 16 and over Kepios uses for platform shares.
GDPR
The EU General Data Protection Regulation, which applied from 25 May 2018.
Prevalence
Meta's sampled estimate of the share of content views that included content breaking a given rule.
NCMEC
The US National Center for Missing & Exploited Children, to which platforms report child sexual exploitation material.

Methodology and sources

Figures come from Meta's and Facebook Inc.'s earnings releases, slides, call transcripts and SEC filings, Meta's EU Digital Services Act reports, Community Standards Enforcement Report and Integrity Reports, survey researchers (Pew Research Center, the Reuters Institute, ACMA, Australia's eSafety Commissioner and the Swedish Internet Foundation) and Kepios. Each figure links to the body that published it, with the date. Meta stopped reporting Facebook-only users and ARPU after December 2023, so those figures are dated and never shown as current; Meta's daily active people across all its apps is kept apart from Facebook counts. Facebook ARPU and Family ARPP, revenue by user geography and by advertiser address, EU-only DSA counts, survey shares and app data are kept apart and never charted together or compared. Enforcement figures are Meta's own counts of actions or reports. Claims by Meta's chief executive are quoted in his words and dated. The page is reviewed monthly and the date is shown at the top.