156 Pinterest Statistics for 2026

How many people use Pinterest?

Pinterest counts monthly active users (MAUs): logged-in people who visit the site, open the app or use its browser extension at least once in 30 days. The count rose fast during the pandemic, fell back in 2021, stayed lower through 2022, and has set a new record in every quarter since the third quarter of 2023.

View data table

Pinterest monthly active users worldwide at the end of each year, in millions. 2018 is the "more than 250 million" given in the IPO prospectus. Each year comes from the release for that year; the link is to the latest one.

Period	Value
2018	250m+
2019	335m
2020	459m
2021	431m
2022	450m
2023	498m
2024	553m
2025	619m

• In its first results as a public company, Pinterest reported 291 million MAUs at the end of the first quarter of 2019, up 22% on a year earlier. (Pinterest (Q1 2019 letter), May 2019)
• Pinterest had 367 million MAUs in the first quarter of 2020, up 26%, and said that "since mid-March, we've seen record levels of engagement globally". (Pinterest (Q1 2020 letter), May 2020)
• MAUs reached 416 million in the second quarter of 2020, up 39% on a year earlier. (Pinterest (Q2 2020 letter), Jul 2020)
• MAUs peaked at 478 million in the first quarter of 2021, up 30%, the pandemic-era high. (Pinterest (Q1 2021 results), Apr 2021)
• MAUs then fell to 454 million in the second quarter of 2021. (Pinterest (Q2 2021 results), Jul 2021)
• In the first quarter of 2022 Pinterest had 433 million MAUs, 9% fewer than a year before. (Pinterest (Q1 2022 results), Apr 2022)
• MAUs reached 482 million in the third quarter of 2023, up 8%, the first quarter above the 2021 peak. (Pinterest (Q3 2023 results), Oct 2023)
• Pinterest passed half a billion MAUs for the first time in the first quarter of 2024, with 518 million, up 12%. (Pinterest (Q1 2024 results), Apr 2024)
• MAUs were 537 million in the third quarter of 2024, up 11%. (Pinterest (Q3 2024 results), Nov 2024)
• MAUs were 570 million in the first quarter of 2025, up 10%. (Pinterest (Q1 2025 results), May 2025)
• MAUs were 631 million in the first quarter of 2026, up 11%. (Pinterest (Q1 2026 results), May 2026)
• MAUs were 640 million in the second quarter of 2026, also up 11%. (Pinterest (Q2 2026 results), Aug 2026)

MAUs are Pinterest's own count of logged-in users worldwide at the end of each quarter; logged-out visitors are not counted. Its IPO prospectus said the metric had not been validated by an independent third party. MAUs are not compared with the EU six-month averages or with survey shares further down.

Where do Pinterest users live?

Most Pinterest users live outside the US and Canada, and most of its recent growth has come from the region it calls Rest of World. Users in the US and Canada have grown slowly since 2022, and Europe faster.

View data table

Pinterest monthly active users in Rest of World (outside the US, Canada and Europe) at the end of each year, in millions. Each year comes from the release for that year; the link is to the latest one.

Period	Value
2021	215m
2022	231m
2023	266m
2024	307m
2025	356m

• In the third quarter of 2026 Pinterest had 107 million MAUs in the US and Canada (up 4%), 161 million in Europe (up 7%) and 394 million in Rest of World (up 13%). (Pinterest (Q3 2026 results), Oct 2026)
• In the second quarter of 2026 Europe had 157 million MAUs and Rest of World 377 million. (Pinterest (Q2 2026 results), Aug 2026)
• In the first quarter of 2026 the US and Canada had 106 million MAUs, Europe 159 million and Rest of World 367 million. (Pinterest (Q1 2026 results), May 2026)
• In the first quarter of 2025 the US and Canada had 102 million MAUs, Europe 148 million and Rest of World 320 million. (Pinterest (Q1 2025 results), May 2025)
• Rest of World passed 300 million MAUs for the first time in the third quarter of 2024, with 300 million. (Pinterest (Q3 2024 results), Nov 2024)
• MAUs in the US and Canada fell to 92 million in the second quarter of 2022, down 8%, and Europe to 117 million, down 4%. (Pinterest (Q2 2022 results), Aug 2022)
• When it moved to three regions in 2022, Pinterest restated its first quarter of 2021 as 109 million MAUs in the US and Canada, 136 million in Europe and 234 million in Rest of World. (Pinterest (Q1 2022 results), Apr 2022)
• On its old split, Pinterest had 86 million US MAUs at the end of 2021, down 12%, and 346 million international MAUs, down 4%. (Pinterest (Q4 2021 results), Feb 2022)
• At the end of 2020 Pinterest had 98 million US MAUs, up 11%, and 361 million international MAUs, up 46%. (Pinterest (Q4 2020 letter), Feb 2021)
• At the end of 2019 Pinterest had 88 million US MAUs, up 8%, and 247 million international MAUs, up 35%. (Pinterest (Q4 2019 letter), Feb 2020)

Until 2021 Pinterest split users into the US and International; from 2022 it reports the US and Canada, Europe and Rest of World, and it restated 2021 on the new split. Figures on the two splits are not compared or charted together. Europe here is Pinterest's own region, which is wider than the EU.

How much revenue does Pinterest make?

Pinterest makes almost all its money from advertising, and its revenue has grown every year since 2017. Growth was above 45% a year from 2019 to 2021, slowed sharply in 2022 and 2023, then picked up again in 2024. Users in the US and Canada still bring in most of the revenue.

View data table

Pinterest revenue worldwide by year, in US dollars. 2017 and 2018 come from the IPO prospectus; each later year comes from the full-year release for that year; the link is to the latest one.

Period	Value
2017	$473m
2018	$756m
2019	$1.14bn
2020	$1.69bn
2021	$2.58bn
2022	$2.80bn
2023	$3.06bn
2024	$3.65bn
2025	$4.22bn

• "Substantially all of our revenue is generated from third-party advertising," Pinterest says in its 10-K for 2025. (Pinterest (10-K for 2025), Feb 2026)
• By user location, 2025 revenue was $3,173 million from the US and Canada, $775 million from Europe and $274 million from Rest of World. (Pinterest (Q4 2025 results), Feb 2026)
• Revenue in the fourth quarter of 2025 was $1,319 million, up 14%. (Pinterest (Q4 2025 results), Feb 2026)
• The fourth quarter of 2024 was Pinterest's first with more than $1 billion of revenue: $1,154 million, up 18%. (Pinterest (Q4 2024 results), Feb 2025)
• 2024 revenue was $2,884 million from the US and Canada, $593 million from Europe and $169 million from Rest of World. (Pinterest (Q4 2024 results), Feb 2025)
• 2023 revenue grew 9%, with $2,448 million from the US and Canada, $483 million from Europe and $125 million from Rest of World. (Pinterest (Q4 2023 results), Feb 2024)
• 2022 revenue also grew 9%, with $2,309 million from the US and Canada, $398 million from Europe and $95 million from Rest of World. (Pinterest (Q4 2022 results), Feb 2023)
• Revenue in the second quarter of 2021 was $613 million, up 125% on a year earlier. (Pinterest (Q2 2021 results), Jul 2021)
• Revenue in the second quarter of 2020, early in the pandemic, was $272 million, up just 4%. (Pinterest (Q2 2020 letter), Jul 2020)
• 2019 revenue grew 51% to $1.14 billion, Pinterest's first year above $1 billion. (Pinterest (Q4 2019 letter), Feb 2020)
• In 2018, $715.1 million of Pinterest's revenue came from US users and $40.8 million from international users. (Pinterest (IPO prospectus), Apr 2019)
• Revenue in the third quarter of 2026 was $1,174 million, up 12%; revenue for the first nine months of 2026 was $3,361 million, against $2,902 million a year earlier. (Pinterest (Q3 2026 results), Oct 2026)
• Europe revenue was flat at $193 million in the third quarter of 2026. (Pinterest (Q3 2026 results), Oct 2026)
• A year earlier, in the third quarter of 2025, Europe revenue had grown 41%. (Pinterest (Q3 2025 results), Nov 2025)
• Forecast: on 29 October 2026 Pinterest said it expects fourth-quarter 2026 revenue of $1,425 million to $1,475 million, 8% to 12% growth. (Pinterest (Q3 2026 results), Oct 2026)

Revenue figures are Pinterest's own, worldwide, split by where users are, not where advertisers are. 2018 uses the old US and international split and is not compared with the current regions. The fourth-quarter 2026 figure is the company's own forecast, not a result.

How much does Pinterest earn per user?

Pinterest earns far more from each user in the US and Canada than anywhere else: in 2025 about 37 times as much as from a user in Rest of World, calculated from Pinterest figures. That gap is why the regions with the most users bring in the least money.

1. 1 US and Canada $30.84
2. 2 Worldwide $7.21
3. 3 Europe $5.12
4. 4 Rest of World $0.83

• Average revenue per user (ARPU) worldwide was $1.80 in the third quarter of 2026, up 1%; Europe ARPU fell 7% to $1.21, and Rest of World ARPU rose 9%. (Pinterest (Q3 2026 results), Oct 2026)
• In the fourth quarter of 2025 ARPU was $2.16 worldwide, $9.41 in the US and Canada, $1.59 in Europe (up 15%) and $0.27 in Rest of World (up 42%). (Pinterest (Q4 2025 results), Feb 2026)
• Annual ARPU worldwide was $6.94 in 2024, and $29.15 in the US and Canada. (Pinterest (Q4 2024 results), Feb 2025)
• Annual ARPU worldwide was $6.44 in 2023, and $25.52 in the US and Canada. (Pinterest (Q4 2023 results), Feb 2024)
• Annual ARPU worldwide was $6.36 in 2022; in the US and Canada it rose to $24.38 from $21.07 in 2021. (Pinterest (Q4 2022 results), Feb 2023)
• Annual ARPU worldwide rose from $4.26 in 2020 to $5.79 in 2021. (Pinterest (Q4 2021 results), Feb 2022)
• In the first quarter of 2022, the first on the three-region split, ARPU was $4.98 in the US and Canada, $0.72 in Europe and $0.08 in Rest of World. (Pinterest (Q1 2022 results), Apr 2022)
• US ARPU was $5.94 in the fourth quarter of 2020, up 49%. (Pinterest (Q4 2020 letter), Feb 2021)
• In the fourth quarter of 2019 ARPU was $1.22 worldwide, $4.00 in the US and $0.21 internationally. (Pinterest (Q4 2019 letter), Feb 2020)
• For 2018, the year before its IPO, Pinterest reported ARPU of $3.14 worldwide, $9.04 in the US and $0.25 internationally. (Pinterest (IPO prospectus), Apr 2019)

ARPU is Pinterest's revenue in a period divided by its average MAUs, by where users are. Pinterest changed its regions in 2022, so US figures before 2022 are not compared with US and Canada figures after. The 37-times ratio was calculated from Pinterest's 2025 figures and is not a company number.

Is Pinterest profitable?

Pinterest made a full-year profit in only three years from 2017 to 2025: 2021, 2024 and 2025. Its 2024 profit mostly reflects a one-time tax benefit of about $1.6 billion, as its filing states, and it lost money in the first half of 2026 while it restructured.

• Before its IPO Pinterest lost $130.0 million in 2017 and $63.0 million in 2018. (Pinterest (IPO prospectus), Apr 2019)
• Pinterest said in May 2019 that had its IPO happened in the first quarter, "we would have recorded cumulative share-based compensation expense of $975 million". (Pinterest (Q1 2019 letter), May 2019)
• In the second quarter of 2019, when it went public, Pinterest's net loss was $1.16 billion. (Pinterest (Q2 2019 letter), Aug 2019)
• The net loss for 2019 was $1.36 billion, or 119% of revenue. (Pinterest (Q4 2019 letter), Feb 2020)
• Pinterest lost $128 million in 2020 but made net income of $208 million in the fourth quarter. (Pinterest (Q4 2020 letter), Feb 2021)
• Net income was $316 million in 2021. (Pinterest (Q4 2021 results), Feb 2022)
• Pinterest made a net loss of $96 million in 2022. (Pinterest (Q4 2022 results), Feb 2023)
• The net loss in the first quarter of 2023 was $209 million. (Pinterest (Q1 2023 results), Apr 2023)
• For all of 2023 the net loss was $36 million, after net income of $201 million in the fourth quarter. (Pinterest (Q4 2023 results), Feb 2024)
• Net income was $1,862 million in 2024, of which $1,847 million came in the fourth quarter. (Pinterest (Q4 2024 results), Feb 2025)
• The 2024 figure includes $1,597.0 million from releasing a valuation allowance on US federal and state deferred tax assets in the fourth quarter of 2024, a one-time, non-cash tax benefit. (Pinterest (10-K for 2025), Feb 2026)
• Net income in the fourth quarter of 2025 was $277 million, and adjusted EBITDA for 2025 was $1,270 million. (Pinterest (Q4 2025 results), Feb 2026)
• Pinterest lost $74 million in the first quarter of 2026, including $47.1 million of restructuring charges. (Pinterest (Q1 2026 results), May 2026)
• The net loss in the second quarter of 2026 was $47 million, with adjusted EBITDA of $311 million. (Pinterest (Q2 2026 results), Aug 2026)
• Net income was $22 million in the third quarter of 2026, against $92 million a year earlier, and adjusted EBITDA was $339 million, a 29% margin; for the nine months to September the net loss was $98.7 million. (Pinterest (Q3 2026 results), Oct 2026)

Net income and loss are GAAP figures, worldwide. Adjusted EBITDA is a non-GAAP measure Pinterest defines itself, and is not compared with net income. The 2019 loss was driven by share-based compensation recognised at the IPO, and the 2024 profit by a one-time tax benefit, so neither year shows the underlying trend.

Who uses Pinterest, by Pinterest's own account?

Pinterest says most of its users are women and that a growing share are Gen Z. Both are company estimates with no published method, and Pinterest does not give the birth years it counts as Gen Z.

• In its 10-K for 2023, filed in February 2024, Pinterest said "Gen Z users represent over 40% of our user base". (Pinterest (10-K for 2023), Feb 2024)
• Its 10-K for 2024, filed in February 2025, gave the same "over 40%" for Gen Z. (Pinterest (10-K for 2024), Feb 2025)
• Chief executive Bill Ready said in August 2025: "We're also excited that Gen Z has grown to over half of our user base." (Pinterest (Q2 2025 results), Aug 2025)
• Pinterest says women "comprise roughly two-thirds of our total user base", in its 10-K for 2025. (Pinterest (10-K for 2025), Feb 2026)
• Its 10-K for 2020 said "about two-thirds" of its monthly active users were female. (Pinterest (10-K for 2020), Feb 2021)
• At its IPO, Pinterest said "two thirds" of its monthly active users were female. (Pinterest (IPO prospectus), Apr 2019)
• In the second quarter of 2020 Pinterest said its US users under 25 grew twice as fast as users aged 25 and over. (Pinterest (Q2 2020 letter), Jul 2020)
• In the third quarter of 2020 it said: "Particular strength came from users under the age of 25." (Pinterest (Q3 2020 letter), Oct 2020)

These are Pinterest's own statements about its user base worldwide, quoted in its own words and dated. They are not survey results and are not compared with the Pew or Swedish survey figures in the next sections.

How many ads does Pinterest show, and at what price?

Pinterest has grown revenue by showing many more ads at lower prices. The number of ads it served grew faster each year from 2023 to 2025, while the price of an ad fell in both 2023 and 2024.

View data table

Year-on-year rise in the number of ads Pinterest served worldwide, by year. Each year comes from the 10-K for that year; the link is to the latest one.

Period	Value
2023	+31%
2024	+39%
2025	+49%

• Pinterest's 2025 revenue growth came from "a 4% increase in ARPU supported by an 11% increase in average MAUs", its 10-K says. (Pinterest (10-K for 2025), Feb 2026)
• In 2024 "the number of advertisements served increased by 39% while the price of advertisements decreased by 14%." (Pinterest (10-K for 2024), Feb 2025)
• In 2023 the number of ads served rose 31% and the price of ads fell 17%. (Pinterest (10-K for 2023), Feb 2024)

Ads served and ad prices are Pinterest's own year-on-year changes, worldwide. They describe volume and price, not revenue, which also depends on the mix of ads and where they run.

How many Americans use Pinterest?

About a third of US adults say they use Pinterest, on Pew Research Center's surveys, up from about one in ten in 2012. Women are far more likely to use it than men, and Republicans and Democrats use it equally.

1. 1 Ages 18-29 45%
2. 2 Ages 30-49 40%
3. 3 Ages 50-64 33%
4. 4 Ages 65+ 21%

• Pinterest use among US adults rose from 10% in August 2012 to 13% in December 2012, 17% in September 2013 and 22% in September 2014. (Pew Research Center (social media fact sheet), Oct 2026)
• It was 26% in 2015 and 2016, 29% in January 2018, 28% in February 2019, 31% in February 2021 and 35% in September 2023. (Pew Research Center (social media fact sheet), Oct 2026)
• Pew did not ask about Pinterest in its 2025 or 2026 surveys, so 2024 is its latest figure. (Pew Research Center (social media fact sheet), Oct 2026)
• In Pew's 2023 survey, 50% of US women used Pinterest, against 19% of men. (Pew Research Center (social media use 2024 report), Jan 2024)
• By race and ethnicity, 36% of White, 32% of Hispanic, 30% of Asian and 28% of Black US adults used Pinterest in 2023. (Pew Research Center (social media use 2024 report), Jan 2024)
• By household income, 41% of US adults earning $100,000 or more used Pinterest in 2023, against 35% at $70,000-$99,999, 34% at $30,000-$69,999 and 27% under $30,000. (Pew Research Center (social media use 2024 report), Jan 2024)
• By education, 42% of US adults with some college used Pinterest in 2023, 38% of college graduates and 26% of those with a high school education or less. (Pew Research Center (social media use 2024 report), Jan 2024)
• 36% of suburban and rural US adults used Pinterest in 2023, against 31% of urban adults; Republicans and Democrats, with leaners, were both at 35%. (Pew Research Center (social media use 2024 report), Jan 2024)

Pew figures are shares of US adults aged 18 and over who say they ever use Pinterest. The trend by year comes from Pew's fact sheet, which shows one series across Pew's 2023 move from phone to online and mail surveys. Figures by group come from the 2023 survey in Pew's January 2024 report; Asian adults are English speakers only. Survey shares are not compared with Pinterest's MAUs.

How many people use Pinterest in Sweden and Australia?

National surveys put Pinterest well behind the biggest platforms. In Sweden its reach has edged down since 2021 and few people use it daily, but women and girls use it far more than men and boys. In Australia use among adults rose in 2025.

View data table

Share of Swedish internet users aged 8 and over who used Pinterest in the past 12 months, by survey year. Reach has edged down since 2021.

Period	Value
2021	22%
2022	20%
2023	19%
2024	18%
2025	18%
2026	18%

• In Sweden 5% of internet users aged 8 and over used Pinterest at least weekly in 2026 and 2% daily, against past-year use of 77% for YouTube, 69% for Facebook and 66% for Instagram. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
• In 2021, 7% of Swedish internet users used Pinterest weekly and 3% daily. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
• 29% of Swedish women used Pinterest in the past 12 months in 2026, against 6% of men; 8% of women used it weekly. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
• Among Swedish pupils in lower and upper secondary school, 50% of girls used Pinterest in the past 12 months, against 10% of boys. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
• 20% of Swedish children and young people aged 8-19 used Pinterest in the past 12 months in 2026, against 17% of adults aged 20 and over. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
• In Australia, 20% of adults used Pinterest in the six months to June 2025, up from 17% a year earlier. (ACMA (How we communicate), Feb 2026)
• Australia's eSafety Commissioner told Pinterest in November 2025 that it is not an age-restricted social media platform under the under-16 rules, because social interaction "is not the significant purpose". (eSafety Commissioner (media release), Nov 2025)

Internetstiftelsen (the Swedish Internet Foundation) surveys Swedish internet users aged 8 and over; its 2026 fieldwork was in January 2026. ACMA surveys Australian adults. The two surveys ask different questions over different periods and are not compared with each other or with Pinterest's MAUs.

How many people use Pinterest in the EU?

Pinterest publishes its EU user numbers under the Digital Services Act, and they have grown slowly. Germany and France have the most users. These are six-month averages for the EU-27 only, not the Europe region in Pinterest's earnings.

1. 1 Germany 15.5m
2. 2 France 14.1m
3. 3 Italy 9.7m
4. 4 Spain 8.6m
5. 5 Poland 6m
6. 6 Netherlands 4.4m

• Pinterest had about 83.5 million average monthly active users in the EU from January to June 2025. (Pinterest (EU DSA report H1 2025), Oct 2025)
• In the first half of 2025 Belgium had 2.8 million, Romania 2.7 million, Portugal 2.3 million, Greece and the Czech Republic 2 million each, Hungary and Sweden 1.9 million each, Austria 1.7 million, Denmark 1.2 million and Bulgaria and Finland 1 million each; ten member states had less than 1 million. (Pinterest (EU DSA report H1 2025), Oct 2025)
• Pinterest's median time to decide appeals made through its EU illegal content reporting form was 3.13 hours for affected users and 1.95 hours for reporters in the first half of 2025. (Pinterest (EU DSA report H1 2025), Oct 2025)
• Pinterest received no reports from trusted flaggers in the EU in the first half of 2025. (Pinterest (EU DSA report H1 2025), Oct 2025)
• The European Commission named Pinterest among the first 17 Very Large Online Platforms on 25 April 2023, platforms that reach at least 45 million monthly active users in the EU. (European Commission (press release IP/23/2413), Apr 2023)

DSA figures are Pinterest's own averages of logged-in monthly active users in the EU-27 over six months. They cover fewer countries than the Europe region in Pinterest's results and are averages, not quarter-end counts, so the two are not compared. Pinterest says it will publish updated EU figures in February 2027.

How do people search and shop on Pinterest?

Pinterest presents itself as a place for visual search and shopping. Its search, saving and shopping numbers are company claims, some based on old or commissioned surveys, so each is given with its date and basis.

View data table

Pins saved on Pinterest, cumulative, at the end of each year, in billions, by Pinterest's own count. 2018 is "175b+" from the IPO prospectus and 2020 is "nearly 300 billion". Each year comes from the filing for that year; the link is to the latest one.

Period	Value
2018	175bn+
2019	240bn
2020	nearly 300bn

• Pinterest says "the vast majority" of searches on it are visual and "more than half" are commercial, by its own classification. (Pinterest Newsroom (Visual Search Ads), Sep 2026)
• Pinterest says "over 90% of our searches are unbranded" and that users make "billions of searches and saves per month". (Pinterest (10-K for 2025), Feb 2026)
• Users saved 1.5 billion Pins every week, on Pinterest's internal data for the twelve months to June 2023. (Pinterest Newsroom (About Pinterest), 2026)
• Pinterest says "more than 50% of users think of Pinterest as a place to shop", citing a GfK study of weekly US users from November 2018. (Pinterest Newsroom (About Pinterest), 2026)
• At its IPO, Pinterest said users had created more than 4 billion boards. (Pinterest (IPO prospectus), Apr 2019)
• By the end of 2019 users had saved Pins across five billion boards. (Pinterest (10-K for 2019), Feb 2020)
• By the end of 2020 they had saved Pins across more than six billion boards. (Pinterest (10-K for 2020), Feb 2021)
• In a US survey of weekly Pinterest users who bought beauty products in the past month, run by Talk Shoppe for Pinterest in August 2025, 85% said they found new beauty trends on Pinterest before seeing them elsewhere, and 64% said it is better for up-to-date beauty trends. (Pinterest Newsroom (beauty trend report 2026), Oct 2026)
• Worldwide text searches for "pink hair stripe" rose 463% between July 2025 and July 2026, "teal and pink hair" 273% and "dusty rose pink hair" 198%, on Pinterest's internal data. (Pinterest Newsroom (beauty trend report 2026), Oct 2026)
• Chief executive Bill Ready said in November 2025 that Pinterest had "turned our platform into an AI-powered shopping assistant for 600 million consumers". (Pinterest (Q3 2025 results), Nov 2025)
• In August 2025 he said Pinterest had "found our best product market fit ever by becoming a personalized shopping destination for users and an AI-powered performance platform for advertisers". (Pinterest (Q2 2025 results), Aug 2025)

All figures here are Pinterest's own claims, worldwide unless stated. "Commercial" searches are Pinterest's own category with no published definition. The shopping and beauty figures come from surveys Pinterest commissioned of narrow groups of US users, one of them from 2018. Later filings give no Pin count, so the chart stops at 2020.

How much content does Pinterest remove?

Pinterest deactivates well over 100 million Pins a quarter, mostly for adult content, and most of them have never been seen. Many are repeat saves of a few million images. Its reports to the US child safety clearinghouse jumped in 2025, partly because of an internal error.

1. 1 Self-injury and harmful behaviour 35.4m
2. 2 Copyright 21.4m
3. 3 Child safety 10.1m
4. 4 Prohibited and regulated goods 5.7m
5. 5 Harassment and criticism 3.6m
6. 6 Hateful activities 2.0m

• Pinterest deactivated 184.6 million Pins for adult sexual content and nudity in the first quarter of 2025, 192.6 million in the second and 134.9 million in the third. (Pinterest (transparency report H2 2025), 2025)
• The adult content Pins deactivated in the fourth quarter of 2025 came from 1,990,554 distinct images, and 75% of the Pins had been seen by no one. (Pinterest (transparency report H2 2025), 2025)
• In the fourth quarter of 2025 Pinterest also deactivated 489,484 Pins for violent actors, 144,699 for civic misinformation and 71,134 for violence and threats. (Pinterest (transparency report H2 2025), 2025)
• Pinterest deactivated 5.5 million accounts for spam in the fourth quarter of 2025, after 4.9 million, 8.1 million and 5.9 million in the first three quarters. (Pinterest (transparency report H2 2025), 2025)
• For child safety Pinterest deactivated 50,042 accounts in the fourth quarter of 2025, down from 615,313 accounts and 16,966,208 Pins in the second quarter. (Pinterest (transparency report H2 2025), 2025)
• Pinterest sent 235,769 CyberTipline reports to NCMEC from July to December 2025. It said the rise came from wider proactive enforcement and "the residual impact of an internal error that occurred in H1 2025". (Pinterest (transparency report H2 2025), 2025)
• It sent 171,999 CyberTipline reports from January to June 2025. (Pinterest (transparency report H1 2025), 2025)
• It sent 8,989 CyberTipline reports from July to December 2024. (Pinterest (transparency report H2 2024), 2024)
• It sent 16,234 CyberTipline reports from July to December 2023. (Pinterest (transparency report H2 2023), 2023)

All figures are Pinterest's own counts, worldwide. Pin counts include repeat saves of the same image, which is why Pinterest also counts distinct images. Ads and merchant rule breaches are left out of these tables. NCMEC is the US National Center for Missing and Exploited Children; Pinterest says part of the 2025 rise came from an internal error, so the half-years are not a clean trend.

How often do governments ask Pinterest to remove content or hand over data?

Governments send Pinterest thousands of requests to remove content every half-year, and Russia has overtaken South Korea as the largest sender. Requests for user data are far fewer, and most come from the US.

View data table

Government requests to deactivate content on Pinterest, worldwide, by half-year. Each half-year comes from the report for that period; the link is to the latest one.

Period	Value
H2 2023	16,877
H2 2024	18,132
H1 2025	16,969
H2 2025	24,785

• From July to December 2025 Russia sent 18,040 content deactivation requests, South Korea 4,880, Indonesia 1,483 and France 229. (Pinterest (transparency report H2 2025), 2025)
• Of the content in those requests, Pinterest deactivated 13,301 items for breaking its own rules and blocked 3,173 only in the country that asked. (Pinterest (transparency report H2 2025), 2025)
• From January to June 2025 South Korea sent 7,724 requests and Russia 7,428. (Pinterest (transparency report H1 2025), 2025)
• From July to December 2024 South Korea sent 12,790 requests. (Pinterest (transparency report H2 2024), 2024)
• From July to December 2023 South Korea sent 14,285 requests and Russia 2,559. (Pinterest (transparency report H2 2023), 2023)
• US government bodies sent Pinterest 137 requests for user information from July to December 2025, including 70 search warrants and 50 subpoenas; Pinterest produced some information for 101. (Pinterest (transparency report H2 2025), 2025)
• Pinterest received 44 user information requests from outside the US in the same period, 15 of them from Germany, and between 0 and 249 US national security requests. (Pinterest (transparency report H2 2025), 2025)

All figures are Pinterest's own counts. Content deactivation requests and user information requests are different things and are not added together. Requests can be removed under Pinterest's own rules, blocked only in one country, or found to be already inactive.

When did Pinterest go public, and how has it used its cash since?

Pinterest listed on the New York Stock Exchange in April 2019 under the ticker PINS, while it was still losing money. In 2025 and 2026 it bought back large numbers of its own shares, in 2026 partly at prices below its IPO price.

• The prospectus was dated 17 April 2019; Pinterest received $18.24 a share, or $1,368,000,000 before expenses. (Pinterest (IPO prospectus), Apr 2019)
• In its first report as a listed company, for the first quarter of 2019, Pinterest had revenue of $202 million, up 54%, and a net loss of $41 million. (Pinterest (Q1 2019 letter), May 2019)
• In the third quarter of 2019 Pinterest had 322 million MAUs, revenue of $280 million, up 47%, and a net loss of $125 million. (Pinterest (Q3 2019 letter), Oct 2019)
• Pinterest headlined its first-quarter 2026 results with approximately $2 billion of share repurchases. (Pinterest (Q1 2026 results), May 2026)
• An accelerated share repurchase, after an upfront payment of $1,000.0 million, retired 54,796,613 shares at an average of $18.25, below the IPO price. (Pinterest (10-Q, Q3 2026), Oct 2026)
• Pinterest also repurchased and retired 28,950,481 shares in the nine months to September 2026, and had $1,948.0 million of its buyback authorisation left. (Pinterest (10-Q, Q3 2026), Oct 2026)

IPO figures come from the final prospectus, which covers only the 75,000,000 shares Pinterest sold, not any shares underwriters could buy later. Buyback figures are from Pinterest's filings; no current share price is given here.

How many people work at Pinterest?

Pinterest almost tripled its full-time staff between 2018 and 2025. In 2026 it cut jobs to move people and money into artificial intelligence work.

View data table

Pinterest full-time employees at 31 December each year. 2018 comes from the IPO prospectus and each later year from the 10-K for that year; the link is to the latest one.

Period	Value
2018	1,797
2019	2,217
2020	2,545
2021	3,225
2022	3,987
2023	4,014
2024	4,666
2025	5,265

• In January 2026 Pinterest announced a global restructuring cutting "less than 15% of the Company's workforce", with expected charges of "approximately $35 million to $45 million", to reallocate resources "to AI-focused roles and teams". (Pinterest (8-K, Jan 2026), Jan 2026)
• Restructuring charges came to $65.5 million in the nine months to September 2026, $4.1 million of them in the third quarter, and the restructuring was completed in that quarter. (Pinterest (10-Q, Q3 2026), Oct 2026)
• Chief executive Bill Ready said in August 2026: "AI is at the heart of our momentum and is a clear accelerant for our business." (Pinterest (Q2 2026 results), Aug 2026)
• An earlier restructuring in 2023 included "a workforce reduction of approximately 4%" and $126.9 million of restructuring charges. (Pinterest (10-K for 2023), Feb 2024)

Year-end figures are full-time employees from Pinterest's annual filings. The September 2026 figure in the 10-Q is called headcount and may not use the same definition, so the size of the 2026 cut is not calculated here.

Methodology and sources

Figures come from Pinterest's filings with the US Securities and Exchange Commission (quarterly results releases and shareholder letters, 10-K and 10-Q reports, an 8-K and the 2019 IPO prospectus), its transparency and EU Digital Services Act reports, its newsroom, the European Commission and Australia's eSafety Commissioner, and surveys by Pew Research Center, the Swedish Internet Foundation (Internetstiftelsen) and ACMA. Each figure links to the document that published it, with the date. Company claims are dated and quoted in Pinterest's own words. Third-party estimates of Pinterest's audience, such as ad reach compiled from its ad tools, are not used. Monthly active users, EU average monthly active users and survey shares are kept apart and never added together or compared, and the old US and International regions are not mixed with the current three regions. The fourth-quarter 2026 revenue range is labelled as Pinterest's forecast. Where a figure was calculated from Pinterest's numbers, the text says so. The page is reviewed monthly and the date is shown at the top.

• ACMA (How we communicate) · Feb 2026
• eSafety Commissioner (media release) · Nov 2025
• European Commission (press release IP/23/2413) · Apr 2023
• Internetstiftelsen (Svenskarna och internet 2026) · Sep 2026
• Pew Research Center (social media fact sheet) · Oct 2026
• Pew Research Center (social media use 2024 report) · Jan 2024
• Pinterest (10-K for 2019) · Feb 2020
• Pinterest (10-K for 2020) · Feb 2021
• Pinterest (10-K for 2023) · Feb 2024
• Pinterest (10-K for 2024) · Feb 2025
• Pinterest (10-K for 2025) · Feb 2026
• Pinterest (10-Q, Q3 2026) · Oct 2026
• Pinterest (8-K, Jan 2026) · Jan 2026
• Pinterest (EU DSA report H1 2025) · Oct 2025
• Pinterest (EU DSA user count) · 2026
• Pinterest (IPO prospectus) · Apr 2019
• Pinterest (Q1 2019 letter) · May 2019
• Pinterest (Q1 2020 letter) · May 2020
• Pinterest (Q1 2021 results) · Apr 2021
• Pinterest (Q1 2022 results) · Apr 2022
• Pinterest (Q1 2023 results) · Apr 2023
• Pinterest (Q1 2024 results) · Apr 2024
• Pinterest (Q1 2025 results) · May 2025
• Pinterest (Q1 2026 results) · May 2026
• Pinterest (Q2 2019 letter) · Aug 2019
• Pinterest (Q2 2020 letter) · Jul 2020
• Pinterest (Q2 2021 results) · Jul 2021
• Pinterest (Q2 2022 results) · Aug 2022
• Pinterest (Q2 2025 results) · Aug 2025
• Pinterest (Q2 2026 results) · Aug 2026
• Pinterest (Q3 2019 letter) · Oct 2019
• Pinterest (Q3 2020 letter) · Oct 2020
• Pinterest (Q3 2023 results) · Oct 2023
• Pinterest (Q3 2024 results) · Nov 2024
• Pinterest (Q3 2025 results) · Nov 2025
• Pinterest (Q3 2026 results) · Oct 2026
• Pinterest (Q4 2019 letter) · Feb 2020
• Pinterest (Q4 2020 letter) · Feb 2021
• Pinterest (Q4 2021 results) · Feb 2022
• Pinterest (Q4 2022 results) · Feb 2023
• Pinterest (Q4 2023 results) · Feb 2024
• Pinterest (Q4 2024 results) · Feb 2025
• Pinterest (Q4 2025 results) · Feb 2026
• Pinterest (transparency report H1 2025) · 2025
• Pinterest (transparency report H2 2023) · 2023
• Pinterest (transparency report H2 2024) · 2024
• Pinterest (transparency report H2 2025) · 2025
• Pinterest Newsroom (About Pinterest) · 2026
• Pinterest Newsroom (beauty trend report 2026) · Oct 2026
• Pinterest Newsroom (Visual Search Ads) · Sep 2026