Social Media Statistics Updated November 2026

Human Written & Fact Checked · Updated

152 TikTok Statistics for 2026

TikTok has not published a worldwide user count since 2021. Its advertising tools reached 2.33 billion users outside China in October 2026, on Kepios's count, and it had 189 million average monthly active recipients in the EU in the first half of 2026. In January 2026 a new US joint venture took over TikTok's US business, with ByteDance keeping 19.9%.

This page gathers the latest TikTok figures in one place: users worldwide and by country, who uses it in the US, teenagers, news, time spent, TikTok Shop and economic studies, the US ownership change, government device bans, and how much content and how many accounts TikTok removes. Every number links to the company, court, government or research body that published it, with the date.

TikTok numbers are easy to mix up. Ad reach counts accounts that advertisers can target, not unique people. TikTok's own user counts are company claims, each with its own scope and date. Pew and other surveys report the share of people who say they use it. From the second quarter of 2026, TikTok's global enforcement data excludes the US, which the joint venture reports separately. Each figure here says what it measures, and figures on different bases are not compared.

Headline figures

How many people use TikTok worldwide?

TikTok has not given a worldwide user count since September 2021. The newest global measure is the reach of its advertising tools, which Kepios compiles each month: it counts accounts advertisers can reach, not unique people, and it is still growing fast outside China.

  1. 1 Indonesia 240m
  2. 2 Brazil 152m
  3. 3 United States 150m
  4. 4 Mexico 112m
  5. 5 Vietnam 99.7m
  6. 6 Pakistan 94.1m
  7. 7 Philippines 86.4m
  8. 8 Thailand 70.3m
  9. 9 Bangladesh 68.3m
  10. 10 Nigeria 61.4m
TikTok ad reach by country, October 2026, in millions, from TikTok's ad tools as compiled by Kepios. Ad reach counts accounts advertisers can target, mostly adults, and is not a count of unique users. (Kepios (TikTok stats page), Nov 2026)
  • TikTok's last worldwide figure, from 27 September 2021, reads: "More than 1 billion people around the world now come to TikTok every month". It has not published a newer global count. (TikTok (1 billion post), Sep 2021)
  • The number of users advertisers could reach with TikTok ads worldwide rose by 346 million (+17.4%) between October 2025 and October 2026, on figures from TikTok's own ad tools. (Kepios (TikTok stats page), Nov 2026)
  • TikTok's ad reach equalled 39.5% of all adults aged 18 and over worldwide in October 2026, and 49.1% of adults outside China, where ByteDance runs Douyin. (Kepios (TikTok stats page), Nov 2026)
  • People aged 25-34 made up the largest part of TikTok's global ad audience in October 2026: women of that age were 20.8% and men 21.9%. Women aged 18-24 were 11.1% and men aged 18-24 10.9%. (Kepios (TikTok stats page), Nov 2026)
  • 50.4% of TikTok's global ad audience was female and 49.6% male in October 2026. (Kepios (TikTok stats page), Nov 2026)
  • TikTok was the favourite social platform of 10.0% of internet users aged 16 and over worldwide in GWI's survey, fifth behind Instagram (17.8%), WhatsApp (17.1%), Facebook (13.3%) and WeChat (11.2%). (Kepios (Digital 2027), Oct 2026)
  • In the five years since the pandemic, the share of Reuters Institute survey respondents across all markets who use TikTok for any purpose grew from 15% to 37%. (Reuters Institute (Digital News Report 2026), Jun 2026)
  • 53% of 18-24-year-olds across the Reuters Institute's markets use TikTok for any purpose, against 23% of people over 55. (Reuters Institute (Digital News Report 2026), Jun 2026)

Ad reach comes from TikTok's self-service advertising tools as compiled by Kepios. It can include duplicate and fake accounts, mostly covers people aged 18 and over and leaves out China, and Kepios warns it is not a direct proxy for a platform's user base. The GWI favourite-platform share and the Reuters Institute use shares are survey results and are not compared with ad reach.

How many Americans use TikTok?

TikTok's own count of US users has gone up in each statement it has made since 2023, and the joint venture that took over in January 2026 gives the highest figure yet. These are company claims with no published method. Pew's survey of US adults and Kepios's US ad reach measure different things and appear in their own sections.

TikTok's and the joint venture's US user numbers are company claims; none gives a method. Kepios's US ad reach (in the worldwide chart) counts accounts advertisers can reach, and Pew's share of US adults (next section) is a survey result. The three measure different things and are not compared or combined.

Who uses TikTok in the US?

In the US, TikTok is used most by young adults, women, Hispanic and Black adults, and people in lower-income households, on Pew's surveys. Use among adults has risen since 2021 but did not change between 2025 and 2026.

  1. 1 Ages 18-29 65%
  2. 2 Ages 30-49 45%
  3. 3 Ages 50-64 31%
  4. 4 Ages 65+ 11%
Share of US adults who say they ever use TikTok, by age, from Pew's survey of 30 January to 18 June 2026. Use falls sharply with age. (Pew Research Center (social media fact sheet), Oct 2026)

Pew figures are shares of US adults aged 18 and over who say they ever use TikTok. Pew changed its survey mode in 2023 and 2024 and advises care when comparing with earlier years. These are survey shares and are not compared with TikTok's own user counts or with ad reach.

How many US teens use TikTok?

About two in three US teenagers use TikTok, more than use Instagram or Snapchat. TikTok also has the largest share of teens who say they use it almost constantly, and that share has grown since 2022.

  1. 1 YouTube 92%
  2. 2 TikTok 68%
  3. 3 Instagram 63%
  4. 4 Snapchat 55%
Share of US teens aged 13-17 who say they ever use each platform, 25 September to 9 October 2025. TikTok is second only to YouTube. (Pew Research Center (teens 2025), Dec 2025)
  • TikTok use among US teens aged 13-17 was 67% in 2022 and 63% in both 2023 and 2024. (Pew Research Center (teens 2025), Dec 2025)
  • 21% of all US teens say they are on TikTok almost constantly, up from 16% in 2022; 17% say so of YouTube and 12% each of Instagram and Snapchat. (Pew Research Center (teens 2025), Dec 2025)
  • 61% of US teens use TikTok every day, against 76% for YouTube, 55% for Instagram, 46% for Snapchat and 20% for Facebook. (Pew Research Center (teens 2025), Dec 2025)
  • Among US teens who use TikTok, 31% say they use it almost constantly, up from 25% in 2024. (Pew Research Center (teens 2025), Dec 2025)
  • 36% of US teens use at least one of YouTube, TikTok, Instagram, Snapchat or Facebook almost constantly, and 40% say they are online almost constantly. (Pew Research Center (teens 2025), Dec 2025)
  • 75% of Democratic and Democratic-leaning US teens use TikTok, against 60% of Republican and Republican-leaning teens. (Pew Research Center (teens 2025), Dec 2025)

Pew surveyed 1,458 US teens aged 13-17 living with a parent. Shares of all teens and shares of teens who use TikTok have different bases and are not compared.

How many people use TikTok in the EU and Europe?

TikTok's audience in the largest EU countries has grown in every report it has filed under the Digital Services Act. France, Germany, Italy and Spain have the most users, and TikTok also gives a wider European figure that includes the UK.

  1. 1 France 30.6m
  2. 2 Germany 28.9m
  3. 3 Italy 27.0m
  4. 4 Spain 26.1m
  5. 5 Poland 15.4m
  6. 6 Romania 10.0m
  7. 7 Netherlands 8.2m
  8. 8 Greece 4.8m
  9. 9 Belgium 4.6m
  10. 10 Portugal 4.5m
TikTok average monthly active recipients by EU country, January to June 2026, in millions, the ten largest. These are TikTok's own figures under the Digital Services Act. (TikTok (EU DSA report H1 2026), Aug 2026)
  • TikTok had 178.3 million average monthly active recipients in the EU from July to December 2025. (TikTok (EU DSA report H2 2025), Feb 2026)
  • In July to December 2025 France had 29.1 million monthly active recipients, Germany 27.3 million, Italy 25.2 million and Spain 25.0 million. (TikTok (EU DSA report H2 2025), Feb 2026)
  • For the period TikTok labels February to August 2024, France had 24.7 million, Germany 22.8 million, Italy 21.6 million and Spain 20.3 million. (TikTok (EU DSA report H1 2024), 2024)
  • In TikTok's first DSA transparency report, covering April to September 2023, France had 21.4 million, Germany 20.9 million, Italy 19.7 million and Spain 18.3 million. (TikTok (EU DSA report Sep 2023), 2023)
  • Among smaller EU countries, Sweden had 3.8 million monthly active recipients from January to June 2026, Hungary 3.7 million, Bulgaria 2.9 million, Austria 2.8 million and Czechia and Ireland 2.5 million each. (TikTok (EU DSA report H1 2026), Aug 2026)
  • Finland had 2.0 million, Denmark 1.6 million, Croatia 1.3 million, Slovakia 1.2 million, Lithuania 1.1 million and Latvia 1.0 million in the first half of 2026; Malta, the smallest, had 0.2 million. (TikTok (EU DSA report H1 2026), Aug 2026)
  • TikTok said on 17 February 2023 that "over 150million people across Europe" came to its platform every month, across 32 countries including the UK, Switzerland and Norway. (TikTok (Europe 150m post), Feb 2023)
  • On 26 November 2024 TikTok said "over 175m people across Europe now come to TikTok every month". (TikTok (Europe 175m post), Nov 2024)
  • On 5 September 2025 TikTok said "more than 200 million people across Europe now come to TikTok every month", using the same method as its DSA figures. (TikTok (Europe 200m post), Sep 2025)

DSA figures are TikTok's own average monthly active recipients in the EU-27, rounded to the nearest hundred thousand; they are not unique people. TikTok warns that people who use the app from more than one member state can be counted in each, so country figures can add up to more than the EU total. Each report averages over its own window. TikTok's Europe figures cover 32 countries, including the UK, and are not compared with the EU-only figures.

How many people use TikTok in the UK, Canada, Australia and Sweden?

TikTok says tens of millions of people use it each month in the UK and Canada. National surveys in Australia and Sweden find it well behind Facebook, YouTube and Instagram among adults, but far more popular with young people.

  1. 1 Facebook 78%
  2. 2 YouTube 71%
  3. 3 Messenger 71%
  4. 4 Instagram 53%
  5. 5 TikTok 30%
  6. 6 Reddit 25%
  7. 7 Snapchat 21%
Share of Australian adults who used each platform in the six months to June 2025, from ACMA's survey. TikTok is used by fewer adults than Facebook, YouTube or Instagram. (ACMA (How we communicate), Feb 2026)
  • TikTok said on 9 June 2025 that "More than 30 million people across the UK now use TikTok each month", counting monthly active recipients in January to March 2025. (TikTok (UK 30 million post), Jun 2025)
  • TikTok said on 10 March 2026 that "more than 16 million Canadians come to TikTok every month", when TikTok Canada reached an agreement with the Government of Canada to keep its Canadian operations. (TikTok (Canada agreement post), Mar 2026)
  • TikTok said in June 2023 that it had more than 8.5 million Australian users and 350,000 businesses. (TikTok (Australia 8.5 million post), Jun 2023)
  • 30% of Australian adults used TikTok in the six months to June 2025, up from 27% a year earlier. (ACMA (How we communicate), Feb 2026)
  • 23% of Australian adults used TikTok in the past seven days to June 2025, up from 18%, and 56% of those aged 18-24 did, up from 46%. (ACMA (How we communicate), Feb 2026)
  • Of Australian children aged 8-15 who had a TikTok account before the under-16 restrictions took effect, 69.3% still had one in early 2026, their parents told eSafety. (eSafety Commissioner (compliance update), Mar 2026)
  • In Sweden, 22% of internet users aged 8 and over used TikTok in the past 12 months and 15% used it daily in 2026, against 46% daily for Instagram and 45% for Facebook. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
  • 69% of Swedes born in the 2000s used TikTok in the past year and 52% used it daily, against 7% and 4% of those born in the 1960s. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)
  • 42% of Swedish children and young people aged 8-19 use TikTok daily, against 9% of adults aged 20 and over. (Internetstiftelsen (Svenskarna och internet 2026), Sep 2026)

TikTok's UK, Canada and Australia numbers are company claims. ACMA surveys Australian adults and Internetstiftelsen Swedish internet users aged 8 and over; the eSafety figure comes from a survey of 898 parents and carers. Company claims and survey shares are not compared.

How many people get news from TikTok?

TikTok is the fastest-growing platform for news, and in parts of Africa and South-East Asia around half of people online use it for news each week. In Europe, Japan and the US it plays a smaller role. Pew and the Reuters Institute ask different questions, so their US figures are not compared.

  1. 1 Kenya 58%
  2. 2 Thailand 55%
  3. 3 Nigeria 46%
  4. 4 Peru 45%
  5. 5 Malaysia 45%
  6. 6 South Africa 45%
  7. 7 Indonesia 43%
Share of online adults who used TikTok for news in the past week, 2026, in the Reuters Institute's highest markets. Samples in Kenya, Nigeria and South Africa are younger, urban and English-speaking, not national populations. (Reuters Institute (Digital News Report 2026), Jun 2026)

The Reuters Institute asks online adults whether they used a platform for news in the past week; Pew asks US adults whether they regularly get news there. The two are different measures and are not compared. Reuters repolled its platform questions in March 2026 and advises caution with year-on-year changes. Reuters averages are across all markets surveyed, not the world population.

How much time do people spend on TikTok?

On measured app data, TikTok users spend more time in the app each day than users of any other big social app. In surveys, about a quarter of US adults say they use it every day, and young adults are far more likely to.

  1. 1 TikTok 1h 55m
  2. 2 Instagram 1h 40m
  3. 3 YouTube 1h 28m
  4. 4 Facebook 59m
Average daily time per active user in each mobile app worldwide, August 2026, from Similarweb app data reported by Kepios. TikTok users spend the most time in the app. (Kepios (Digital 2027), Oct 2026)
  • Worldwide, Instagram users averaged 1 hour 40 minutes a day in August 2026, YouTube users 1 hour 28 minutes, WhatsApp users just over an hour and Facebook users 59 minutes, on Similarweb app data reported by Kepios. (Kepios (Digital 2027), Oct 2026)
  • Internet users aged 16 and over worldwide spend 19 hours 18 minutes a week on social media and video platforms such as YouTube and TikTok, 42 minutes more than a year earlier, on GWI survey data. (Kepios (Digital 2027), Oct 2026)
  • 24% of US adults said in early 2025 that they use TikTok daily, including 19% who use it several times a day. (Pew Research Center (social media use 2025), Nov 2025)
  • 47% of US adults aged 18-29 use TikTok daily, against 28% of those aged 30-49, 17% of 50-64s and 5% of those 65 and over. (Pew Research Center (social media use 2025), Nov 2025)

Daily minutes are Similarweb measurements of native mobile app use, per active user of each app, worldwide; the previous year used a different method, so no trend is given. Weekly hours come from a GWI survey of internet users, and daily-use shares from a Pew survey of US adults. The three are not compared.

How big are TikTok Shop and TikTok's economic impact?

TikTok publishes growth rates for its shop but few sales totals, and its economic impact figures come from studies it released. None are official statistics, and the studies use different methods and years, so their totals are not added up or compared.

  • TikTok Shop said the four-day Black Friday to Cyber Monday period in 2025 drew "nearly 50% more shoppers" in the US than in 2024. (TikTok Shop (BFCM 2025 post), Dec 2025)
  • US sellers hosting livestreams saw 84% sales growth over the campaign, across more than 760,000 livestream sessions with over 1.6 billion views, TikTok Shop said. (TikTok Shop (BFCM 2025 post), Dec 2025)
  • TikTok Shop said in June 2025 that its US sales had risen 120% on the same period a year earlier, and that over 171,000 local and small businesses sell on it. (TikTok Shop (discovery post, Jun 2025), Jun 2025)
  • Small US businesses made over a third of all TikTok Shop US purchases each month in 2024, and brands and creators hosted over 8 million hours of LIVE shopping in the US, TikTok said. (TikTok Shop (discovery post, Jun 2025), Jun 2025)
  • TikTok Shop UK said Black Friday 2025 sales were up 45% year on year, and the number of sellers making sales over Black Friday rose 85%. (TikTok Shop UK (Black Friday 2025 post), Dec 2025)
  • Over 200,000 UK small and medium-sized businesses sell on TikTok Shop UK, which reported "27 items sold every second". (TikTok Shop UK (Black Friday 2025 post), Dec 2025)
  • TikTok Shop launched in the EU in Ireland and Spain in December 2024, then in Germany, France and Italy on 31 March 2025. (TikTok (EU DSA report H1 2025), 2025)
  • An Oxford Economics study released by TikTok in March 2024 estimated that small and midsized businesses' use of TikTok supported $24.2 billion of US GDP and 224,000 jobs in 2023, and $5.3 billion in taxes. (Oxford Economics (TikTok US study 2024), Mar 2024)
  • TikTok said its own US operations supported a further $8.5 billion of GDP and 59,000 jobs in 2023. (TikTok (economic impact release, Mar 2024), Mar 2024)
  • An Oxford Economics study released by TikTok in March 2025 estimated that US businesses on TikTok employ more than 28 million workers and that 4.7 million US jobs benefit from using TikTok, more than 3.1 million of them directly. (TikTok (Oxford Economics jobs study 2025), Mar 2025)
  • A PF Global report released by the TikTok US joint venture in October 2026 estimated that TikTok supported $81 billion of US GDP and 410,000 American jobs in 2025. (TikTok USDS Joint Venture (economic impact report 2026), Oct 2026)
  • The same report said 47 million US adults found a local business after watching a TikTok video in the past year, and 1.8 million American entrepreneurs sold products or services through TikTok in 2025. (TikTok USDS Joint Venture (economic impact report 2026), Oct 2026)
  • An Oxford Economics study released by TikTok found that small and medium-sized businesses using TikTok added €4.8 billion to the economies of Germany, France, Italy, the Netherlands and Belgium and supported more than 51,000 jobs. (TikTok (Europe 200m post), Sep 2025)
  • An Oxford Economics study released by TikTok found UK small and medium-sized businesses on TikTok contributed an additional £1.6 billion to the UK economy and supported 32,000 jobs; TikTok said more than 1.5 million UK businesses are on TikTok. (TikTok (UK 30 million post), Jun 2025)
  • An Oxford Economics study released by TikTok in April 2024 estimated that TikTok contributed A$1.1 billion to Australia's GDP and supported nearly 13,000 jobs in 2023. (TikTok (Australia Oxford Economics post), Apr 2024)
  • The White House said on 25 September 2025 that preserving TikTok's business "will generate $178 billion in economic activity in the U.S. over the next four years"; it did not publish a method. (The White House (TikTok fact sheet, Sep 2025), Sep 2025)

TikTok Shop figures are company claims and are not audited; "sales" is not defined and is not compared with retailers' revenue. The Oxford Economics and PF Global studies were released by TikTok and use TikTok's own data; the pages do not say who paid for them. Each covers a different country, year and method, so their results are not added up or compared. The White House figure has no published method.

What happened to TikTok's US ownership?

A US law, the Protecting Americans from Foreign Adversary Controlled Applications Act, set prohibitions on TikTok in the US that would apply unless it underwent a "qualified divestiture". The Supreme Court upheld the law in January 2025, enforcement was delayed by executive orders through 2025, and a US joint venture took over TikTok's US business in January 2026.

  1. 1 ByteDance 19.9%
  2. 2 Silver Lake 15%
  3. 3 Oracle 15%
  4. 4 MGX 15%
Stakes in TikTok USDS Joint Venture as stated by the joint venture in January 2026. It names other investors without giving their percentages. (TikTok USDS Joint Venture (announcement), Jan 2026)

Figures come from the Supreme Court's opinion, White House orders and its fact sheet, and the joint venture's own announcement and reports page. Ownership shares are as the joint venture states them.

Which governments have banned TikTok on official devices?

The European Commission, the US, Canada and the UK all banned TikTok on government devices within a few weeks of each other in early 2023. Each ban covers official devices only, not the public.

  • The European Commission suspended TikTok on its corporate devices, and on personal devices enrolled in its mobile device service, on 23 February 2023. (European Commission (press release IP/23/1161), Feb 2023)
  • The US Office of Management and Budget told federal agencies on 27 February 2023 to remove TikTok from IT they own or operate within 30 days, under the No TikTok on Government Devices Act. (US Office of Management and Budget (M-23-13), Feb 2023)
  • US federal agencies also had 90 days to make sure new contracts did not require the use of TikTok. (US Office of Management and Budget (M-23-13), Feb 2023)
  • Canada removed TikTok from government-issued mobile devices from 28 February 2023 and blocked users of those devices from downloading it. (Treasury Board of Canada Secretariat, Feb 2023)
  • The UK banned TikTok on government corporate devices in all departments on 16 March 2023, as a precaution; the ban does not cover personal devices of staff, ministers or the public. (UK Cabinet Office (GOV.UK), Mar 2023)

Each ban is taken from the government's own announcement and dated. Bans by other governments are not listed because they could not be confirmed on an official page.

How much content does TikTok remove?

TikTok removes well over 100 million videos a quarter for breaking its rules, a small fraction of uploads, and almost all before anyone reports them. Its global figures for the second quarter of 2026 leave out the US, which the joint venture now reports separately.

167.0m Q1 2024 178.8m Q2 2024 147.9m Q3 2024 153.1m Q4 2024 211.2m Q1 2025 189.6m Q2 2025 204.5m Q3 2025 175.3m Q4 2025
View data table
Videos TikTok removed worldwide each quarter, 2024-2025, in millions, from its Community Guidelines Enforcement Report data. 2026 is left out because TikTok's second-quarter 2026 figures exclude the US.
PeriodValue
Q1 2024167.0m
Q2 2024178.8m
Q3 2024147.9m
Q4 2024153.1m
Q1 2025211.2m
Q2 2025189.6m
Q3 2025204.5m
Q4 2025175.3m
Videos TikTok removed worldwide each quarter, 2024-2025, in millions, from its Community Guidelines Enforcement Report data. 2026 is left out because TikTok's second-quarter 2026 figures exclude the US. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 184.0 million videos in the first quarter of 2026, by its global report. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • Quarterly video removals grew from 43.1 million in the third quarter of 2020, the first in TikTok's data, to 176.5 million in the fourth quarter of 2023. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • About 0.5% of all videos uploaded were removed in each quarter from the fourth quarter of 2025 to the second quarter of 2026 (the last excluding the US), down from about 1.0% in the second quarter of 2024. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • 99.5% of removed videos were taken down before anyone reported them in the second quarter of 2026, worldwide excluding the US, up from 93.4% in the third quarter of 2020; 92.7% were removed within 24 hours. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • In the second quarter of 2026, worldwide excluding the US, regulated goods, services and commercial activities made up 34.0% of video removals, sensitive and mature themes 19.5%, mental and behavioural health 16.1%, safety and civility 13.7% and youth safety and well-being 11.8%. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • Pakistan had the most video removals in the second quarter of 2026 (global data excluding the US), 23.2 million, followed by Bangladesh (14.8 million), Indonesia (12.2 million) and Vietnam (7.5 million); the UK had 3.4 million, Germany 2.6 million and France 1.7 million. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 3.85 million videos under its misinformation policy in the second quarter of 2026, worldwide excluding the US, 89.5% of them before any views. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 278.4 million comments in the second quarter of 2026, worldwide excluding the US, against 1.33 billion in the second quarter of 2025; its data file does not explain the fall. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok suspended 47.2 million LIVE sessions in the second quarter of 2026, worldwide excluding the US, about 2.4% of all LIVE sessions, against 8.1 million in the second quarter of 2023. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 25.9 million individual ads in the second quarter of 2026, worldwide excluding the US, against 1.9 million in the third quarter of 2025; the data file does not explain the jump. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • 96.7% of TikTok's removals worldwide in the first quarter of 2026 were made by automated technologies, after what TikTok called "record levels" of enforcement in 2025. (TikTok (EU DSA report H1 2026, additional documentation), Aug 2026)
  • In the US, TikTok USDS Joint Venture removed 12.2 million videos in the second quarter of 2026, 11.0 million of them by automated systems, after 8.4 million from 22 January to 31 March; it also removed 19.7 million comments in the second quarter. (TikTok USDS Joint Venture (US reports), 2026)
  • The joint venture removed 99.2% of violating US videos before they were reported in the second quarter of 2026 (98.8% in the first) and 89.4% within 24 hours. (TikTok USDS Joint Venture (US reports), 2026)
  • 82.2% of videos the joint venture removed in the US in the second quarter of 2026 had no views (91.0% in the first quarter), and 97.7% of content reported by US users was actioned in less than 2 hours. (TikTok USDS Joint Venture (US reports), 2026)

All figures are TikTok's or the joint venture's own counts under their own rules, and rising counts can reflect changes in detection and enforcement as well as in volume. TikTok's global figures for the second quarter of 2026 exclude the US. The joint venture reports the US separately from 22 January 2026 with its own method, so its figures are not added to the global ones, and 2026 is not compared with earlier quarters.

How many fake and under-13 accounts does TikTok remove?

TikTok removes tens of millions of fake accounts and accounts it suspects belong to children under 13 every quarter, and blocks far more fake accounts before they are created. Removals of suspected under-13 accounts have grown many times over since 2020.

21.64m Q1 2024 20.22m Q2 2024 24.30m Q3 2024 20.56m Q4 2024 21.44m Q1 2025 25.90m Q2 2025 22.23m Q3 2025 23.88m Q4 2025
View data table
Accounts suspected to belong to children under 13 that TikTok removed worldwide each quarter, 2024-2025, in millions. 2026 is left out because the second-quarter 2026 figures exclude the US.
PeriodValue
Q1 202421.64m
Q2 202420.22m
Q3 202424.30m
Q4 202420.56m
Q1 202521.44m
Q2 202525.90m
Q3 202522.23m
Q4 202523.88m
Accounts suspected to belong to children under 13 that TikTok removed worldwide each quarter, 2024-2025, in millions. 2026 is left out because the second-quarter 2026 figures exclude the US. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 25.8 million suspected under-13 accounts worldwide in the first quarter of 2026. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • Removals of suspected under-13 accounts grew from 0.92 million in the third quarter of 2020 to 15.38 million in the fourth quarter of 2021 and 19.85 million in the fourth quarter of 2023. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok removed 145.2 million fake accounts for spam-related reasons and 1.6 million for safety reasons in the second quarter of 2026, worldwide excluding the US. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • Spam-related fake account removals peaked at 205.0 million in the second quarter of 2024, fell to 71.4 million in the first quarter of 2025 and rose to 146.3 million in the fourth. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • TikTok blocked 352.3 million fake accounts at sign-up in the second quarter of 2026, worldwide excluding the US, against 147.1 million in the first quarter; blocked sign-ups peaked at 1.56 billion in the fourth quarter of 2024. (TikTok (Community Guidelines Enforcement Report), Oct 2026)
  • In the US, the joint venture removed 14.7 million fake accounts and 3.03 million suspected under-13 accounts in the second quarter of 2026, after 2.24 million suspected under-13 accounts from 22 January to 31 March. (TikTok USDS Joint Venture (US reports), 2026)

These are TikTok's and the joint venture's own counts. Fake accounts removed and fake accounts blocked at sign-up are different measures and are not added together. TikTok's global figures for the second quarter of 2026 exclude the US, and the joint venture's US figures use its own method. TikTok's minimum age is 13.

How often do governments ask TikTok for user data or removals?

Requests from police and governments to TikTok have grown many times over since 2019, both for user data and for removing content. Germany and the US send the most requests for user data, while Malaysia sends by far the most removal requests.

250 H1 2019 430 H2 2019 1,561 H1 2020 765 H2 2020 1,175 H1 2021 2,714 H2 2021 4,054 H1 2022 4,806 H2 2022 7,552 H1 2023 8,421 H2 2023 13,166 H1 2024 15,628 H2 2024 18,075 H1 2025 22,223 H2 2025
View data table
Legal requests for TikTok user information from law enforcement worldwide, by half-year, 2019-2025. Emergency and preservation requests are not included.
PeriodValue
H1 2019250
H2 2019430
H1 20201,561
H2 2020765
H1 20211,175
H2 20212,714
H1 20224,054
H2 20224,806
H1 20237,552
H2 20238,421
H1 202413,166
H2 202415,628
H1 202518,075
H2 202522,223
Legal requests for TikTok user information from law enforcement worldwide, by half-year, 2019-2025. Emergency and preservation requests are not included. (TikTok (Information Requests Report), Jun 2026)
  • TikTok received 18,075 legal requests for user information worldwide in the first half of 2025. (TikTok (Information Requests Report), Jun 2026)
  • It also received 3,781 emergency requests and 4,316 preservation requests from law enforcement worldwide in the second half of 2025; emergency requests numbered 48 in the first half of 2019. (TikTok (Information Requests Report), Jun 2026)
  • Germany sent the most legal requests in the second half of 2025, 5,109, followed by the US (4,586), the UK (2,902), France (2,681), Spain (939) and Brazil (862). (TikTok (Information Requests Report), Jun 2026)
  • US legal requests rose from 1,078 in the first half of 2022; TikTok disclosed at least some data for 58.1% of US legal requests and 75.2% of US emergency requests in the second half of 2025. (TikTok (Information Requests Report), Jun 2026)
  • Governments worldwide sent TikTok 20,175 requests to remove or restrict content or accounts in the second half of 2025, up from 19,197 in the first half and 412 in the second half of 2020. (TikTok (Government Removal Requests Report), Jun 2026)
  • Malaysia sent the most removal requests in the second half of 2025, 6,302, followed by Singapore (1,737), Indonesia (1,113), Russia (947) and Pakistan (935); the US sent 28. (TikTok (Government Removal Requests Report), Jun 2026)

Legal requests cover subpoenas, court orders, warrants and similar legal process; emergency and preservation requests are counted separately. All figures are TikTok's own. EU orders under the Digital Services Act are reported separately in the EU moderation section.

How does TikTok moderate content in the EU?

In the EU, most of TikTok's moderation happens on its own initiative and by automated systems. Users and authorities send far fewer notices and orders, but EU users appealed millions of TikTok's decisions in the first half of 2026.

  1. 1 Not recommended 107.7m
  2. 2 Removed 104.1m
  3. 3 Age-restricted (under 18) 73.8m
  4. 4 Account banned 4.2m
  5. 5 LIVE access banned 1.3m
Measures TikTok took on its own initiative in the EU, January to June 2026, by type, in millions. One item can be actioned in more than one way. (TikTok (EU DSA report H1 2026), Aug 2026)
  • 205.2 million of TikTok's own-initiative measures in the EU from January to June 2026 followed detection by solely automated means. (TikTok (EU DSA report H1 2026), Aug 2026)
  • EU users sent TikTok 1,081,646 notices of allegedly illegal content in the first half of 2026, 471 of them from trusted flaggers, covering 349,915 distinct items. (TikTok (EU DSA report H1 2026), Aug 2026)
  • After those notices TikTok acted on 59,375 items under local law and 32,881 under its own rules. (TikTok (EU DSA report H1 2026), Aug 2026)
  • EU member state authorities sent TikTok 1,070 orders to act against illegal content, covering 5,033 items, and 13,066 orders to provide information in the first half of 2026. (TikTok (EU DSA report H1 2026), Aug 2026)
  • Germany sent 6,205 of the information orders and France 2,934; France sent the most orders to act (389), then Germany (200). (TikTok (EU DSA report H1 2026), Aug 2026)
  • EU users filed 14.59 million complaints against TikTok's moderation decisions in the first half of 2026, including 11.73 million against content removal or restriction and 810,860 against account bans. (TikTok (EU DSA report H1 2026), Aug 2026)
  • 6,886 EU disputes went to out-of-court settlement bodies, and TikTok suspended 137,538 accounts for providing manifestly illegal content. (TikTok (EU DSA report H1 2026), Aug 2026)
  • TikTok rates its automated moderation in the EU at 97% precision, 94% recall and 92% accuracy; it defines precision as the share of automated actions not successfully appealed. (TikTok (EU DSA report H1 2026), Aug 2026)
  • TikTok had 3,738 content moderators with EU-language expertise in the first half of 2026: 62 employees and 3,676 external contractors. (TikTok (EU DSA report H1 2026), Aug 2026)
  • 1,730 of those moderators worked in English, 339 in German, 337 in French, 281 in Spanish and 241 in Italian; none covered Irish or Maltese. (TikTok (EU DSA report H1 2026), Aug 2026)
  • From January to June 2025 TikTok removed around 27.8 million pieces of content that broke its Community Guidelines in the EU, and put its moderation accuracy at 99.2%. (TikTok (EU DSA report H1 2025), 2025)
  • In July to December 2024 TikTok proactively removed approximately 18 million pieces of content in the EU and received around 231,000 illegal content reports covering about 123,000 unique items. (TikTok (EU DSA report H2 2024), Mar 2025)

All figures are TikTok's own reports to the EU under the Digital Services Act and cover the EU only. Reports before 2026 used different templates and wording, so earlier figures are not compared with 2026 ones. TikTok's precision, recall and accuracy figures are self-assessed, not an independent audit.

Glossary

Ad reach
The number of users advertisers can target with TikTok ads, from TikTok's ad tools as compiled by Kepios. It is not a count of unique people.
DSA
The EU Digital Services Act, which requires large platforms to publish user numbers and moderation data for the EU.
Monthly active recipients
The EU users a platform reports under the DSA, averaged over a reporting period. TikTok also uses the term for its UK and Europe figures.
TikTok USDS Joint Venture
The US company that took over TikTok's US business on 22 January 2026 and publishes its own US enforcement reports.
ByteDance
The Chinese company that owns TikTok outside the US and runs Douyin in China.
Qualified divestiture
The sale required under the US Protecting Americans from Foreign Adversary Controlled Applications Act for TikTok to avoid its prohibitions.
Proactive removal rate
The share of videos TikTok removed before anyone reported them.
Legal request
A subpoena, court order, warrant or similar legal process asking TikTok for user information. Emergency and preservation requests are counted separately.
Trusted flagger
An organisation given priority status under the DSA to report illegal content.
BFCM
Black Friday to Cyber Monday, the four-day shopping period after US Thanksgiving.
GWI
A market research company whose survey of internet users aged 16 and over Kepios reports.
ACMA
Australian Communications and Media Authority.
OMB
The White House Office of Management and Budget, which issued US federal guidance on TikTok on government devices.

Methodology and sources

Figures come from TikTok's own transparency reports, EU DSA reports and newsroom posts, the TikTok US joint venture, the US Supreme Court, the White House and other governments, survey researchers (Pew Research Center, the Reuters Institute, ACMA, the Swedish Internet Foundation and Australia's eSafety Commissioner) and Kepios. Each figure links to the body that published it, with the date. Company claims are dated and quoted in TikTok's own words, and third-party user estimates are not used. Ad reach, TikTok's own user counts, EU monthly active recipients and survey shares are kept apart and never added together or compared. TikTok's global enforcement figures for the second quarter of 2026 exclude the US, and every such figure says so. Economic impact studies are labelled as released by TikTok and are not official statistics. The page is reviewed monthly and the date is shown at the top.